описание
Kleinanzeigen is the leading online classifieds market in Germany. Users buy and sell on Germany's No. 1 for classifieds mainly second-hand. In this way they make an active contribution to more sustainability. On average, more than 55 million ads are available in numerous categories – from children's supplies to electronics and real estate. Are you excited about shaping how millions of people discover, join and keep coming back to Germany's largest re-commerce marketplace?
задачи
- Shape our consumer growth strategy across acquisition, activation, engagement and retention, identifying the biggest opportunities to sustainably grow Monthly Active Traders.
- Develop our user segmentation strategy, using behavioural and marketplace data to understand which users matter most, what drives their behaviour and how we should serve them differently.
- Translate segmentation into actionable growth strategies across Product, Marketing, CRM and the wider customer experience.
- Develop and test our loyalty and engagement strategy, exploring propositions that increase repeat trading, frequency and long-term customer value.
- Help define the vision for Kleinanzeigen's homepage and entry experience, identifying how personalisation, discovery and relevance can better activate users and grow the marketplace.
- Identify and develop growth loops that connect buying and selling behaviour — turning buyers into sellers, sellers into buyers and occasional users into active traders.
требования
- You bring 4+ years of experience in Business Development, Growth Strategy, Strategy, Consulting, Product Strategy or a similar role in a digital business, with a strong understanding of consumer growth across acquisition, activation, engagement and retention.
- You have experience using customer segmentation, behavioural data, funnels and experimentation to identify opportunities and translate customer insights into concrete growth initiatives.
- You combine strong strategic and commercial thinking with the ability to develop business cases, size opportunities and define measurable success criteria.
- You have proven experience working across Product, Marketing, Analytics and Commercial teams, influencing roadmaps and senior stakeholders without direct authority, and are comfortable operating in ambiguity.
- You are curious about customer behaviour and passionate about creating lasting engagement.
- You communicate confidently in English.
- Будет плюсом: German is a plus
условия
- Flexible working time (hybrid)
- 20 days “work from anywhere”
- Paid additional parental leave for both parents
- Extra paid days off for special occasions (e.g. your wedding or a move)
- Confidential support & coaching for you and your loved ones
- Annual company sports events
- Pension and life insurance
- Personal development budget
- Learning opportunities to grow your skills and career
- Corporate benefits and exclusive discounts
- An attractive referral program
- Transportation allowance
- Free shipping on Kleinanzeigen Direktkauf
