Customer engagement marketing manager in e-commerce

As a Junior Customer Engagement Marketing Manager in our Customer Engagement team, you will help execute and optimize lifecycle communications that enable millions of users to buy and sell successfully. You will focus on hands-on lifecycle execution in Braze, ensuring that campaigns, journeys, and always-on programs are implemented with precision, quality, and speed. From building Canvas flows to QA and performance iteration, you will help translate lifecycle strategy into scalable, high-performing customer experiences.

• Execute and build lifecycle campaigns and automated journeys in Braze (Canvas, segmentation, content blocks).
• Ensure high-quality QA of campaigns, including logic checks, personalization accuracy, and performance validation.
• Support the execution of activation, retention, and reactivation programs across PRO, RE, and Mobility.
• Translate lifecycle concepts and briefs into structured, scalable journey setups.
• Collaborate with analysts to monitor campaign performance and support iteration cycles.
• Identify optimization opportunities within existing journeys and suggest improvements based on data.
• Maintain clear documentation of flows, naming conventions, and enablement materials to ensure governance and scalability.
• Contribute to A/B testing execution and support hypothesis validation.
• Partner closely with senior engagement marketing managers, product teams, and analytics to ensure smooth handoff from strategy to execution.

• Excellent project management skills, familiar with agile working environments
• Proven ability to build and maintain strong cross-functional relationships
• Ambitious yet unpretentious with a “can do attitude”
• Excellent communication skills in English
• Будет плюсом: First experience in CRM, customer engagement or digital marketing preferably in an e-commerce or online marketplace is a plus; Basic knowledge of SQL and HTML is a plus; German is a plus

• Flexible working time (hybrid)
• 20 days “work from anywhere”
• Paid additional parental leave for both parents
• Extra paid days off for special occasions (e.g. your wedding or a move)
• Confidential support & coaching for you and your loved ones
• Annual company sports events
• Pension and life insurance
• Personal development budget
• Learning opportunities to grow your skills and career
• Corporate benefits and exclusive discounts
• An attractive referral program
• Transportation allowance
• Free shipping on Kleinanzeigen Direktkauf