Sourcing and Category Expert Marketing, Media and Insurance

The Sourcing & Category Manager Insurance, Marketing & Media supports the development and execution of category strategies related to insurance, marketing, media, advertising, marketing research and related supplier services. Working closely with the Global Category Lead he/she ultimately supports ING brand, customer engagement initiatives, bank-assurance distribution and risk protection programs.

This role leads the sourcing, negotiation and vendor management of services related to advertising, creatives agencies, media buying, sponsorship, marketing research, bank-assurance distribution contracts and insurance policies (covering risk of the bank).

Reporting to the Global Category Lead and working closely with procurement colleagues and business stakeholders, the role helps identify opportunities for value creation, demand management, supplier innovation while ensuring compliance with procurement policies and regulatory requirements.

Category Expertise

Category Management

People Management

Strategic Challenges

One of the key challenges in this role, and across the broader organisation, is transitioning from a business partner model to a category-focused approach. Success in this position will depend on the ability to embed category management practices in close collaboration with local procurement teams, thereby unlocking strategic category opportunities. Importantly, this challenge extends beyond capability building in alignment with global direction; it also involves ensuring the consistent adoption and practical application of these capabilities across all locations. A strong understanding of supplier market particularly for bank-assurance as well as the ability to understand and navigate the business strategy for all segments is a key success factor for the role.

Competencies

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Questions?

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