seo specialist for enterprise websites

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. It helps clients with business transformation and marketing modernization through engineering, platforms, commerce, consulting, content transformation, CRM, and customer experience across more than 40 markets.

• Conduct advanced technical SEO audits for large and complex websites, platforms, and international domain structures;
• Analyze crawling, indexing, and rendering to identify root causes of technical SEO and indexation issues;
• Work with JavaScript frameworks and rendering architectures, including SSR, CSR, SSG, and hybrid rendering;
• Analyze HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalization, and robots directives;
• Investigate and optimize crawl architecture, internal linking, and information architecture for websites with hundreds of thousands or millions of URLs;
• Advise on technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalization, and hreflang;
• Perform log file analysis to understand crawler interactions and improve crawl efficiency;
• Develop scripts, tooling, and automation for faster, more reliable, and scalable recurring analyses;
• Review technical solutions, specifications, and implementations from an SEO perspective before launch;
• Work with developers and engineering teams to translate SEO recommendations into technical requirements and tickets;
• Improve workflows using tooling and AI to increase efficiency, quality, and impact;
• Improve SEO guidelines, workflows, and processes;
• Develop solutions for algorithm changes, large-scale site architecture, crawling, and automation;
• Build frameworks, templates, scripts, and automations for multiple clients and projects;
• Develop new approaches for challenges without standard solutions;
• Plan how solutions can be technically and organizationally implemented at scale;
• Help SEO specialists develop their technical capabilities;
• Act as a senior technical sparring partner for clients.

• 10+ Years of experience in Technical SEO solving complex challenges for large-scale, international, and/or enterprise websites;
• Currently based in the Netherlands and able to work from the WPP office in Amsterdam;
• Deep knowledge of how modern websites are built, crawled, rendered, and indexed;
• Strong expertise in HTML, JavaScript, HTTP, web architecture, and rendering technologies;
• Experience with large and complex website architectures, crawling and indexation, faceted navigation, internationalization, migrations, internal linking, and crawl budget optimization;
• Ability to read code, manipulate data, work with APIs, and build scripts or technical solutions;
• Ability to turn complex technical findings into clear recommendations for developers, product teams, architects, and senior stakeholders;
• Experience developing scalable frameworks, tooling, templates, or automations for multiple clients or projects;
• Proactive mindset and interest in AI, automation, emerging search technologies, and GEO;
• Fluent in English;
• Nice to have: Dutch, Python and/or JavaScript scripting and automation, SQL, BigQuery or comparable data environments.

• Gross annual salary range of 80,000€ - 95,000€, based on experience level;
• Access to learning platforms;
• Wellbeing initiatives, including mental health support programs and wellness activities;
• Employee discounts and access to the WPP/VML global benefits ecosystem;
• Participation in team events, agency gatherings, and cross-discipline workshops.