seo specialist for enterprise websites

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. It supports business transformation and marketing modernization, connecting strategy with execution through expertise in engineering and platforms, commerce, consulting, content transformation, CRM, and CX. Its SEO and GEO team in Amsterdam works with national and international organisations on complex challenges across search, websites, digital platforms, and AI-driven discovery.

• Conduct advanced technical SEO audits for large and complex websites, platforms, and international domain structures;
• Analyse crawling, indexing, and rendering to identify the root causes of technical SEO and indexation issues;
• Work with modern JavaScript frameworks and rendering architectures, including SSR, CSR, SSG, and hybrid rendering;
• Analyse HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalisation, and robots directives;
• Investigate and optimise crawl architecture, internal linking, and information architecture for websites with hundreds of thousands or millions of URLs;
• Advise on technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalisation, and hreflang;
• Perform log file analysis to understand how Googlebot and other crawlers interact with websites and improve crawl efficiency;
• Develop scripts, tooling, and automation to make recurring analyses faster, more reliable, and more scalable;
• Review technical solutions, specifications, and implementations from an SEO perspective before they go live;
• Work with developers and engineering teams to translate SEO recommendations into clear technical requirements and tickets;
• Proactively improve workflows using tooling and AI to increase efficiency, quality, and impact;
• Improve SEO guidelines, workflows, and processes;
• Develop solutions to complex SEO challenges, including algorithm changes, large-scale site architecture, crawling, and automation;
• Build frameworks, templates, scripts, and automations that can be adopted across multiple clients and projects;
• Independently develop approaches for challenges without standard solutions;
• Consider how solutions can be implemented technically and organisationally at scale;
• Help other SEO specialists develop their technical capabilities;
• Act as a senior technical sparring partner for clients.

• 10+ Years of experience in Technical SEO, with a strong track record of solving complex technical SEO challenges for large-scale, international and/or enterprise websites;
• Currently based in the Netherlands and able to work from the WPP office in Amsterdam;
• Deep knowledge of how modern websites are built, crawled, rendered, and indexed, including HTML, JavaScript, HTTP, web architecture, and rendering technologies;
• Strong experience with large and complex website architectures, crawling and indexation, faceted navigation, internationalisation, migrations, internal linking, and crawl budget optimisation;
• Comfortable reading code, manipulating data, working with APIs, and building scripts or technical solutions when needed;
• Able to turn complex technical findings into actionable recommendations for developers, product teams, architects, and senior stakeholders;
• Experience developing scalable frameworks, tooling, templates, or automations for multiple clients or projects;
• Proactive mindset and strong interest in AI, automation, emerging search technologies, and GEO;
• Fluent in English;
• Nice to have: Python and/or JavaScript scripting and automation, SQL, BigQuery or comparable data environments, Dutch.

• Competitive salary;
• A gross annual salary range of 80,000€ - 95,000€, based on experience level;
• Hybrid working flexibility;
• Access to learning platforms;
• Wellbeing initiatives, including mental health support programs and wellness activities;
• Employee discounts and access to the WPP/VML global benefits ecosystem;
• Participation in team events, agency gatherings, and cross-discipline workshops;
• Opportunities for professional growth and work on impactful projects.