marketing manager for self-serve small businesses

Airwallex provides a unified payments and financial platform for global businesses, with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance. Its Marketing team drives brand awareness and customer engagement through campaigns that communicate the value of its financial solutions, attract new customers, and strengthen relationships with existing ones.

• Own the lifecycle growth strategy for self-serve small-business customers, guiding them from onboarding and KYC through activation, first transaction, and deeper product adoption
• Design end-to-end lifecycle engagement and scalable customer journeys for self-serve customers in EMEA and products without dedicated sales coverage
• Lead the strategy and operational health of email, push, and in-app messaging channels, optimizing them for personalized engagement and growth across managed regions
• Design and optimize evergreen campaigns, experiments, and automations to improve conversion, go-live activation, and expansion
• Partner with Product, Sales, Marketing, Data, and regional teams to turn customer, product, and behavioural data into measurable growth opportunities
• Own end-to-end regional growth metrics and use quantitative analysis to identify experimentation opportunities and support data-driven decisions at every touchpoint
• Lead a high-velocity regional experimentation roadmap, test local growth tactics, and scale successful pilots into global frameworks
• Champion customer-first messaging by delivering personalized content that resonates with users and reduces friction throughout the lifecycle

• 5+ Years of experience leading growth initiatives across the customer lifecycle
• Experience in a product-led growth (PLG) environment and a strong customer-first, customer-centric mindset
• Strong analytical skills, including interpreting campaign, product, and behavioural data, identifying trends, prioritizing campaign ideas, and developing data-backed recommendations
• Experience working with high volumes of data and communicating clearly through data and analytics
• Hands-on experience designing and executing lifecycle or CRM programmes that drive customer conversion, activation, retention, and product adoption
• Experience running A/B tests and applying structured experimentation to improve performance
• Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
• Clear, structured communication skills and the ability to work effectively with cross-functional partners, especially across Sales, Marketing, and Data Science
• A proactive, results-oriented approach with a track record of delivering impact in fast-paced environments
• Bachelor’s degree
• Own outcomes, act independently, work comfortably with ambiguity, take action, connect functions, and balance the big picture with attention to detail
• Comfortable working with people across multiple countries and time zones, including occasionally flexing working hours
• Будет плюсом: Experience in B2B, SaaS, fintech, or product-led growth; high-scale B2C experience; experience with AI-enabled tools, agents, workflow automation, or connecting multiple tools; experience with SQL or close collaboration with data teams; hands-on lifecycle or CRM marketing experience; experience turning regional initiatives into scalable global programmes

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