seo specialist for performance marketing

iO is a technology, information, and internet company that helps major brands such as NS, ABN AMRO, and TUI improve digital performance through SEO, performance marketing, data, and AI-driven solutions.

• Deliver in-depth 360° SEO audits covering traditional search engines, social search, GEO, and marketplaces;
• Develop effective SEO strategies for clients;
• Determine and perform the analyses needed to identify growth opportunities for existing clients and prospects;
• Combine technical audits, content gap analyses, user intent research, and competitor strategies into strategic recommendations;
• Monitor the technical health of websites and collaborate with developers on platform improvements;
• Track results and report them to clients;
• Use tools such as GSC, GA4, Semrush/Ahrefs, Conductor, Screaming Frog, Majestic, and advanced AI tools;
• Stay current with developments such as E-E-A-T and GEO and share knowledge with the team;
• Build AI assistants and use the proprietary Bonzai AI tool to improve work efficiency;
• Guide complex SEO migrations from start to finish without losing valuable traffic;
• Participate actively in pitches and new business processes by translating SEO opportunities into tangible business value;
• Translate complex SEO/GEO issues into clear business objectives and accessible language aligned with clients’ commercial goals;
• Join advisory conversations and identify valuable opportunities for clients through commercial insight;
• Collaborate with colleagues from different disciplines to optimize landing pages for organic conversions and align SEO and SEA keyword strategies.

• At least 6 years of professional experience in SEO, preferably in an agency environment;
• Completed HBO or WO degree, preferably in communications, marketing, or commercial economics;
• Strong project management skills and the ability to manage multiple projects and tight deadlines;
• Strong sense of responsibility;
• Proactive communication with clients and colleagues;
• Ability to think strategically and outside the box;
• Strong data skills and the ability to make strategic decisions based on data analyses;
• Diagnostic mindset and ability to identify the root causes of SEO problems;
• Ability to prioritize high-value opportunities and allocate resources strategically;
• Ability to combine technical SEO, content gaps, user intent, competitor analysis, and business objectives into one coherent view;
• Ability to switch quickly between technical, content, UX, and commercial perspectives;
• Clear vision of the evolution of search, including AI, LLMs, and voice search, and ability to translate developments into strategic client opportunities;
• Fluent spoken and written Dutch and English;
• Nice to have: French and/or German.

• 25 Vacation days based on a 40-hour workweek;
• 8% Holiday allowance;
• Travel expenses and mobility schemes depending on the role and personal preference;
• Pension plan with a 4% employee contribution; iO covers the remainder up to the full premium;
• Healthy snacks and lunch available at every iO campus, with lunch available for a small fee;
• Annual personal development budget of € 3,000 for training, events, or courses;
• Team events and celebrations.