media buying operations manager for a trading product
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О рекламодателе
ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
Spotware Systems is looking for a hands-on Media Buying Operations Manager for our new direct-to-consumer trading product built on the cTrader ecosystem.
задачи
Source, onboard, and manage a network of external performance-pay media-buying units;
Set the units' pay schemes (fixed + performance) and allocate them across funnel × geo, deploying onto winning combinations;
Scale the network as testing widens, cut underperformers, and own the unit-count ramp against live cost-per-funded-account and conversion-rate signal;
Launch the first geos hands-on - run the initial media-buying units yourself, as a buyer, until the external network is stood up;
Run QA and anti-fraud on unit output, and reconcile performance-based payouts against verified funded accounts;
Be the single point of contact between the in-house team and the external units;
Own advertising accounts, tracking pixels, server-side tracking, mobile attribution, and first-party data in-house;
Report acquisition performance against CAC, funded-account quality, and net deposit, working with the analyst on the measurement spine.
требования
5+ years in performance marketing / paid UA, owning budgets and scaling spend to six figures/month against CPA and volume targets;
Proven track record building and managing a network of external buyers / buying teams / JV partners;