performance marketing manager in brokerage technology

The client provides trading solutions used by brokers, institutional financial companies, and traders worldwide. It has operated for almost 20 years and develops trading technology products for the global brokerage industry.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute global, country-specific, and precisely targeted demand-generation campaigns for the company's products, including localized geo-targeting, audience targeting, and retargeting;
• Manage paid channels, including LinkedIn, Google Ads (Search / PPC), Google Ads (YouTube & Discovery), and Instagram;
• Target complex B2B audiences, including brokers, banks, exchanges, hedge funds, and decision-makers, as well as B2C retail traders;
• Coordinate campaign messaging, advertising creatives, and landing pages;
• Run ongoing A/B and multivariate testing on creatives, landing pages, and other variables;
• Manage media budgets and continuously optimise spend based on performance;
• Implement and maintain end-to-end analytics using GA4, Finteza, and other tools;
• Collaborate daily with marketing, sales, design, and content teams;
• Produce clear weekly and monthly reports covering campaign performance, attribution, and commercial pipeline impact;
• Ensure advertising complies with applicable financial-industry regulations and platform requirements.

• At least 5 years of proven performance marketing experience, with strong hands-on expertise in LinkedIn and Google Ads;
• Solid understanding of B2B and B2C sales cycles and pipelines in enterprise software, finance, brokerage, or financial SaaS;
• Experience with CRM systems, marketing automation platforms, and end-to-end analytics;
• Experience managing international campaigns and significant media budgets;
• Strong analytical mindset and clear communication skills;
• Nice to have: Understanding of MetaTrader-style platforms and the brokerage industry, including brokerage operations, liquidity, dealing, risk management, APIs, and trading infrastructure; knowledge of account-based marketing (ABM) and how performance marketing supports ABM strategies; awareness of advertising platform restrictions, compliance requirements, Google certificates, and country-specific limitations; background in retail finance, iGaming, or fintech and ability to adapt quickly to complex B2B sales cycles; good spoken and written English and Russian.

• Annual bonus;
• Exceptional private medical cover;
• Fully paid professional trainings and development;
• Full board daily meals;
• Gym membership / access;
• Free parking;
• Opportunity to work with one of the most widely used technology platforms in the global brokerage industry;
• Collaborative, fast-paced environment with direct impact on commercial results;
• Clear professional growth in a specialised and high-demand niche.