marketing director for developer tools

JetBrains develops professional software development tools that help developers build, test, and deploy high-quality software. Its products are known for robustness, intuitive design, and seamless integration into development workflows.

• Develop and implement comprehensive brand strategies for B2C and B2B audiences across global markets;
• Strengthen the brand’s presence and reputation through a consistent brand voice and identity;
• Bring content and stories to life to increase company awareness;
• Oversee innovative marketing campaigns that increase brand awareness and user engagement;
• Lead and mentor a team of brand marketing professionals;
• Collaborate with design, product, product marketing, and marketing communications teams to ensure consistent brand messaging and visual identity;
• Manage the brand marketing budget and maximize ROI;
• Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities;
• Establish strategic partnerships with industry players, influencers, and communities;
• Monitor brand performance metrics and optimize strategies for continuous improvement;
• Track industry trends, the competitive landscape, and emerging marketing technologies.

• Bachelor’s degree in marketing, business, communications, or a related field;
• At least 12 years of experience in brand management or a similar role, preferably in the tech industry, communications, or a creative agency;
• Proven experience developing and executing successful brand strategies and marketing campaigns for large international tech brands with global audiences;
• Deep understanding of modern tech trends and agendas;
• Strong leadership and team management skills;
• Excellent communication and interpersonal skills;
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights;
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously;
• Creative mindset and passion for innovation and excellence in brand building;
• Nice to have: Master’s degree.

• Relocation possibilities can be discussed for candidates outside the listed locations.