crm manager in consumer products

SharkNinja is a global product design and technology company that develops lifestyle solutions through its Shark and Ninja brands. Its consumer products are sold through retailers, online and offline channels, and distributors worldwide.

• Drive the growth and performance of the CRM programme across Poland and Eastern Europe;
• Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels;
• Build audience segmentation strategies using customer data and insights;
• Own the regional CRM campaign calendar;
• Collaborate with eCommerce, Media, Category Marketing, Analytics, and Creative teams;
• Lead testing and optimisation across campaign content, targeting, journeys, frequency, and channel mix;
• Monitor engagement, retention, repeat purchase, customer lifetime value, and revenue contribution;
• Utilise CRM platforms and analytics tools to track performance and provide actionable insights;
• Support customer database growth initiatives, including acquisition, consent management, and data quality;
• Work with local market and global teams to align CRM activity with customer behaviours, market opportunities, and business objectives;
• Stay ahead of CRM, personalisation, and customer lifecycle marketing trends;
• Champion customer-centric thinking and support knowledge sharing across markets.

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands;
• Experience developing and executing customer lifecycle and retention strategies across multiple channels;
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools;
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns;
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement;
• Ability to interpret insights and translate them into actionable marketing strategies;
• Excellent communication, stakeholder management, and project management skills;
• Strong commercial acumen and results-driven approach;
• Ability to work collaboratively across multiple teams and markets;
• Proven track record of managing multiple priorities simultaneously in a fast-paced environment;
• English and Polish fluency;
• Nice to have: additional Eastern European language skills.

• Competitive health insurance;
• Retirement plans;
• Paid time off;
• Employee stock purchase options;
• Wellness programs;
• SharkNinja product discounts;
• Learning Programs supporting personal and professional growth.