crm marketing manager

Zinc provides a platform that offers a fresh perspective on data ownership in the hiring process.

• Build and maintain nurture segmentation, workflows, and automations;
• Keep lists clean, contacts healthy, and documentation sound;
• Design and set up one-off and automated emails using custom HTML templates;
• Collaborate with marketers, account managers, and service specialists on the strategic direction of scalable lifecycle campaigns;
• Write, build, deploy, and refine lifecycle email programmes;
• Manage the operational side of one-off email communications for product or legal updates;
• Define, track, and report on KPIs including open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates;
• Establish A/B testing as a standard practice for subject lines, content, send cadence, and CTAs;
• Analyze data to provide clear recommendations and advocate for changes.

• Experience using HubSpot as a CRM;
• Proven experience building programmes from scratch in a CRM, lifecycle, or retention marketing role within B2B SaaS;
• Strong copywriting skills;
• Working knowledge of email deliverability, including authentication, sender reputation, and list hygiene;
• Nice to have: Portfolio of email work that drove measurable performance, interest in AI evolution in marketing.

• 24 Days holiday plus Bank Holidays and birthday off;
• £1200 Annual benefits allowance;
• Early finish Fridays at 16:00;
• Yearly company retreat abroad;
• 30 Days to work from anywhere;
• Enhanced maternity, paternity, and adoption leave;
• Statutory pension with NEST;
• Zinc shares issued through the EMI Scheme;
• Unlimited access to MoreHappi coaching;
• Company socials, quarterly team socials, and free Monday lunches;
• Nursery workplace benefit scheme;
• Option to lease an electric car.