crm manager

выше рынка на 65,2%

вакансия 377 242 ₽

в среднем 228 423 ₽

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The company operates in the international iGaming sector, focusing on player retention and CRM strategy across multiple global markets.

Build and lead CRM and retention strategy across multiple markets;
Develop player lifecycle journeys, segmentation, and automated CRM flows;
Increase FTD conversion, retention, reactivation, NGR, and player lifetime value;
Plan promotional calendars and personalized CRM campaigns;
Analyze campaign performance and optimize based on player behavior and business metrics;
Lead, mentor, and develop the CRM team;
Collaborate with Product, Risk, VIP, Payments, Affiliates, and Support teams.

Proven experience as a Senior CRM Manager, CRM Manager, Retention Manager, or similar role;
Strong iGaming experience across Tier-1 and Tier-2 markets;
Deep understanding of CRM strategy, player lifecycle, segmentation, retention, and automation;
Experience with CRM tools and campaign management platforms;
Strong analytical, commercial, and leadership skills;
Fluent English;
Nice to have: Experience with Optimove, Fast Track, Braze, Salesforce Marketing Cloud, Customer.io, multi-brand operations, VIP segmentation, and sportsbook/casino CRM.

crm retention igaming automation segmentation lifecycle management data analysis campaign management leadership mentoring ngr ltv ftd conversion

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