Founding account executive for B2B SaaS

Future Demand is a Berlin-based technology company developing the audience intelligence and personalization layer for experience-oriented B2C brands. Our AI-powered platform helps companies better understand demand, identify relevant audiences, and translate insights directly into personalized marketing measures. As Founding Account Executive, you will not just be responsible for individual deals—you will help us develop a scalable sales approach from an established product, existing customer successes, and clear use cases.

• You actively build qualified pipeline through targeted outbound, referrals, partnerships, events, and the structured handling of inbound leads.
• You lead discovery calls and product demos, understand the actual business goals of our prospects, and translate them into a clear value proposition.
• You are responsible for the entire deal process: stakeholders, timeline, next steps, business case, budget, procurement, negotiation, and closing.
• You develop robust ROI and budget arguments. In doing so, you clearly distinguish between facts, assumptions, and benchmarks.
• You create commitment through clear next steps, timelines, and shared action plans—without unnecessary sales pressure.
• You reliably maintain pipeline, activities, and forecasts in our CRM.
• You coordinate the handover to Customer Success and ensure that new customers quickly achieve their first concrete value.
• Together with us, you further develop our ICP, segmentation, messaging, qualification criteria, sales stages, and sales materials.
• You provide structured market feedback to Product and help us continuously improve our product, pricing, and packaging.

• You have several years of experience closing B2B SaaS deals—typically three to seven years.
• You have demonstrably owned your own quota and successfully led opportunities through to closing.
• You can build your own pipeline and do not rely exclusively on inbound leads or pre-scheduled SDR meetings.
• You have mastered consultative sales: discovery, demos, business cases, multi-stakeholder management, negotiation, and closing.
• You can speak confidently about marketing processes and metrics such as budget, conversion, efficiency, and revenue contribution.
• You work in a structured way, document decisions, and consistently follow through on commitments.
• You want to actively shape a sales approach rather than simply execute an existing playbook.
• You communicate fluently in German and English in a business context.
• You can work regularly with our team in Berlin.
• A specific degree is not decisive for us. Proven results, commercial judgment, and your ability to build trust are more important.
• Будет плюсом: Experience in MarTech, AdTech, audience intelligence, data products, or automation; Experience as a first or early Account Executive at a startup; Knowledge of live entertainment, culture, hospitality, agencies, or other experience-oriented B2C industries; Experience with pricing, packaging, or building a new go-to-market approach

• You shape our commercial approach and work directly with management and the product teams.
• You sell an established platform with existing customers and concrete use cases.
• We offer a competitive compensation package that reflects your success.
• You receive a monthly learning and development budget.
• We support your Urban Sports Club membership and your preferred mode of transport—from a public transport pass to a bicycle.
• You will join an ambitious, diverse team in one of Berlin's cultural centers.
• We combine in-person collaboration in Berlin with flexible work-from-home options.