AI GTM Engineer

NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific country or city shown in this listing, but please only apply if you are physically based within Europe.

Trusted by 20,000+ property managers worldwide, Hostaway is an industry leading, AI-powered vacation rental management platform designed for professional short-term rental operators. Hostaway brings everything together for greater efficiency and faster growth.

Profitable, high-growth, and the first short-term rental PMS unicorn 🦄. Join us at our most exciting stage yet! Learn more about our recent valuation and story here.

Hostaway is looking for a Lead AI GTM Engineer to build the systems, workflows, and AI-powered tools that make our global marketing team faster, smarter, and more effective.

This is a senior individual contributor role for someone who combines deep technical expertise with a strong understanding of how modern marketing teams operate. You will work across Brand, Content, Demand Generation, Product Marketing, and Marketing Operations to identify where AI can improve performance, reduce manual work, and increase the quality and speed of execution.

You will decide where to buy, build, or automate; design and deploy agents and workflows; integrate AI into our marketing technology stack; and measure whether those solutions improve marketing performance and ROI.

This role requires both strategic thinking and hands-on execution. You should be equally comfortable mapping a complex GTM workflow, evaluating a new AI platform, building an agent, connecting systems through APIs, and explaining the business impact to senior marketing leaders.

• Design, build, and deploy AI-powered solutions, including agents, multi-step workflows, automations, and internal tools that solve real marketing problems.
• For example, building a campaign builder that allows a marketer to input a brief, and the agentic workflow creates all of the assets, including versions and localizations, and connects to platforms like Meta/LinkedIn/Google to execute the ads in market.
• Own build-vs-buy decisions by evaluating emerging AI and GTM platforms, testing their capabilities, and determining when to implement an existing solution versus build something custom.
• Integrate AI agents and workflows with our marketing platforms, data sources, APIs, and internal systems.
• For example, you can build an email automation workflow that connects to our platform to identify signals that would trigger an email cadence with all the branching logic, including writing the email, and connecting to HubSpot to deploy the email.
• Establish AI evaluation and quality standards by testing accuracy, reliability, and output quality and continuously improving production workflows.
• Optimize the economics of AI across token usage, API consumption, software costs, infrastructure, and human effort.
• Stay ahead of emerging models, agent frameworks, platforms, and approaches, turning the most promising developments into practical advantages for Hostaway.

• Full-stack builder: Past engineering experience required, and you can independently design, build, deploy, and maintain AI-powered applications, agents, and multi-step workflows.
• AI engineering expertise: You have built AI agents and agentic workflows that have measurably improved team performance. This requires you to be comfortable working across models, APIs, orchestration frameworks, and coding environments such as Claude Code or similar tools.
• AI platform fluency: You have hands-on experience evaluating and implementing emerging AI and GTM platforms such as Qualified, Clay, Jasper, Copy.ai, HubSpot Breeze, or similar tools, and you can quickly determine if they solve real-world business problems.
• Platform integration expertise: You know how to connect systems. You have hands-on experience integrating platforms such as HubSpot, Salesforce, Meta, Google, and LinkedIn and creating reliable data flows between them.
• GTM fluency: You understand how modern B2B marketing works across brand, content, demand generation, product marketing, and marketing operations, and how those teams work together across the buyer journey and funnel.
• Strong economic judgment: You understand the cost of automation and can evaluate tradeoffs between human effort, purchased software, API consumption, infrastructure, and token usage to choose the most efficient solution.
• Data acquisition expertise: You are comfortable using APIs, web scraping, and other methods to turn external data into structured inputs for marketing, competitive intelligence, targeting, and automation.
• Able to navigate ambiguity: You can identify the highest-impact opportunities, make pragmatic decisions with incomplete information, and move quickly from idea to working solution without needing heavy process or a large team.

Thank you for your interest. If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed alongside the qualifications for this role and the qualifications of others who have applied.