User acquisition manager in a wellness app

Lóvi is a science-backed, AI-powered wellness assistant that helps people look and feel their best — across skincare, beauty, makeup, haircare, and eye care. The app scans your face and your products, then builds personalized, brand-neutral routines rooted in clinical reasoning and powered by our proprietary Lóvi Score and a face scanner trained by a medical board. Our mission is to democratize dermatology and cosmetology, turning the subjective world of self-care into a rigorously structured, AI-driven experience.

• Own and scale Meta Ads campaigns end-to-end — this is the core of the role and demands a top-tier, expert-level command of the channel.
• Manage and grow monthly budgets of $500K+, with a clear plan for how to scale spend 2x–3x when performance allows, without breaking efficiency.
• Run secondary channels (TikTok, Snapchat, Pinterest, AppLovin) as diversification and incremental growth levers.
• Design and execute testing frameworks across creatives, funnels, and campaign structures.
• Use AI and automation to fundamentally improve how UA is run — leveraging Claude, Cursor, Gemini and similar tools deeply to build workflows, automate reporting and analysis, launch/ duplicate/optimize campaigns, and speed up decision-making.
• Drive creative and funnel experiments together with product and creative teams.
• Identify scalable growth levers and deliver controlled performance scale with a ROAS / LTV focus.
• Maintain campaign logic and process documentation.

• 5+ years in User Acquisition / Performance Marketing.
• Expert-level, hands-on Meta Ads experience — deep command of campaign optimization and scaling at high budget levels. This is the single most important requirement.
• Proven experience managing $500K+ in monthly paid spend, with a track record of scaling spend 2x–3x while holding efficiency.
• Hands-on experience with other channels — TikTok, Snapchat, Pinterest, AppLovin.
• Deep, daily use of AI tools (Claude, Cursor, Gemini, etc.) — a hard must-have.
• We mean real, advanced usage: building automated workflows, analysis and reporting pipelines, creative/copy generation at scale — not just search queries or basic file editing.
• Strong analytical and experimentation mindset; data-driven decision making.
• Experience with web subscription-based or B2C digital products.
• High autonomy: ability to fully own the channel and operate independently.
• English B2+.
• Будет плюсом: Experience with web + mobile acquisition combined; Building automation: rules, scripts, automated campaign management; Experience launching new products and scaling them from zero

• Условий в вакансии нет