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ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
Estoty is a video game developer that creates games for PC, mobile, and VR platforms. Its portfolio includes more than 50 titles, and its games have been downloaded over 2 billion times.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Launch, manage, and scale user acquisition campaigns across multiple networks, including Meta, Google, TikTok, Unity, Axon, Mintegral, and rewarded networks
Own performance across IAP, Ads, and hybrid monetization models, with responsibility for results
Manage and optimize large advertising budgets, focusing on efficiency, scalability, and risk control
Optimize campaigns against CPI, ROAS, LTV, retention, and payback targets
Analyze large datasets to identify scaling opportunities, inefficiencies, and creative fatigue
Make budget allocation and scaling decisions based on data, forecasts, and risk assessment
Use AI and automation tools for data analysis, forecasting, reporting, and optimization workflows
Work with attribution and analytics tools, including MMPs, SKAN, and probabilistic attribution
Communicate with ad network account managers and external partners
требования
3+ Years of hands-on user acquisition experience in mobile games
Proven experience managing and scaling high advertising budgets
A strong track record scaling campaigns across multiple user acquisition networks, including social and rewarded traffic
Practical experience with Unity, Mintegral, TikTok, Meta, and DSP or rewarded networks
Experience with hybrid monetization projects (IAP + Ads)
Deep understanding of user acquisition KPIs and optimization logic
Good knowledge of attribution systems
Strong analytical skills and confidence working with large datasets
Experience using AI tools for data analysis, reporting, or decision support
Ability to manage
Good command of Latvian and English
Будет плюсом: Experience with automation, scripts, or internal user acquisition tools, experience scaling campaigns to very high spend levels, strong understanding of creative structures, placements, and algorithm behavior
условия
Friendly atmosphere and smooth interpersonal relationships
Opportunity to contribute to a new mobile game intended to be played by hundreds of millions of people worldwide
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