head of user acquisition

The marketing team brings together more than 80 specialists across User Acquisition, Analytics, Creative, and Data Products and works on Hero Wars.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Build a scalable growth channel through WebGL using the existing acquisition, funnel, and analytics foundation
• Own the growth system rather than optimizing individual campaigns or performance levers
• Identify unexplored growth opportunities and turn them into a roadmap of experiments and improvements
• Own the WebGL acquisition strategy, build quarterly plans, prioritize experiments, and drive initiatives from idea to measurable results
• Manage and scale large-budget web campaigns across Meta and Google
• Optimize the full acquisition funnel, including conversion events, attribution, targeting, bidding, creatives, and landing pages
• Connect user acquisition with product economics by analyzing user quality, monetization, and downstream behavior to improve acquisition decisions
• Drive experimentation and automation using data, AI, and other tools to improve performance and operational efficiency

• Proven marketing experience in gaming, entertainment, fintech, or digital products
• Solid understanding of user acquisition, digital advertising tools, and campaign metrics
• Business-goal-driven mindset and understanding of the rationale behind campaigns
• Knowledge of business models, success criteria, and marketing’s role in achieving them
• Creative approach and ability to turn ideas into effective marketing initiatives
• Strong communication and project management skills; comfortable working with cross-functional teams
• Analytical thinking and ability to make data-driven decisions

• Medical care program, including dental services, or medical care compensation, available wherever you choose to work
• Paid vacation days and sick leave
• Relocation package available if you join at one of the company’s official locations
• Online English courses are available
• Greek and Armenian lessons are available to everyone working in Cyprus or Armenia