user acquisition manager for web campaigns

Flo is a health and fitness app focused on female health. It offers an AI-powered, privacy-first, clinically backed digital health experience, with 7M paid subscribers and 80M+ monthly users.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat
• Own user acquisition strategy and KPIs end-to-end
• Monitor and optimize account structures, bidding models, and audience segmentation across platforms
• Lead creative testing frameworks and build scalable systems to test creatives, identify winners, and replicate success
• Drive incremental growth through performance-focused strategy and rapid experimentation
• Allocate budgets dynamically to maximize ROAS
• Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and recurring user acquisition workflows
• Collaborate with analytics, creative, MarTech, and growth teams; guide creative focus, forecast asset delivery, and write technical requirements
• Analyze LTV, monetization, and web funnels, and investigate changes in performance
• Generate insights from performance data, surface opportunities, and produce performance reports and strategic recommendations
• Stay current on industry trends, platform updates, privacy regulations, and AI capabilities relevant to performance marketing
• Conduct market research and competitor analysis

• 5+ Years of performance marketing experience in user acquisition, ideally in high-growth environments
• Expert-level experience managing large-scale campaigns across Meta Ads and/or Google Ads, including DemGen/YT
• Hands-on experience with TikTok Ads and/or Snapchat Ads
• Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
• Solid understanding of web attribution and experience with tracking and analytics platforms
• Proficiency in BI tools such as Looker, Tableau, PowerBI, or similar
• Ability to pull and analyze data using SQL and/or advanced Excel or Google Sheets
• Practical experience using AI tools to automate or accelerate marketing workflows
• Strong communication and project management skills, including selling ideas and negotiating priorities cross-functionally
• Comfortable working through ambiguity and building solutions without an established playbook
• Direct communication style, willingness to give and receive honest feedback, and readiness to challenge broken processes or incorrect decisions
• Business-owner mindset, with attention to how user acquisition affects LTV, product retention, and business results
• Upper-intermediate or advanced English proficiency
• Please confirm that you are based in Poland
• Please confirm that you are able to work on an ICA (Independent Contractor Agreement) contract. Please note that we are unable to engage via an incubator
• Будет плюсом: Experience in healthtech, wellness, or other strictly regulated verticals

• Salary range: €4.800–€5.800 EUR gross per month; ranges may vary based on skills and experience
• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
• Accelerated professional growth through impactful work and learning support
• Hybrid work model with 3 days per week in the office
• 5-Week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends and family, plus health, pension, and wellbeing perks
• ICA (Independent Contractor Agreement) contract; engagement via an incubator is not available