Trade & shopper marketing manager

As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.

• Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
• Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
• Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots.
• Identify end-user needs and help translate them into practical digital solutions and improved business processes.
• Build clear case-for-change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.

• Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
• Delivered shopper marketing plans, both eCommerce and offline.
• Worked with B2B retail customers on retail or shopper marketing activity.
• Built Retail Execution plans or frameworks for retail marketing activity.
• Led change management when introducing new tools, processes or capabilities.
• Created case-for-change narratives to build stakeholder support for new initiatives.
• Будет плюсом: Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data)

• During this 12-month contract
• We offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish.
• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.