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описание
Adyen provides a financial technology platform that offers payments, data, and financial products in a single solution for global customers. The company focuses on delivering innovative and ethical solutions to help businesses achieve their ambitions.
задачи
Equip regional marketing teams with ready-to-localize playbooks and campaigns for different target markets;
Equip the commercial team with tools and knowledge for effective solution sales;
Architect and execute integrated demand generation campaigns to build a robust sales pipeline;
Develop content to establish the company as an industry leader;
Lead strategic product launch programs from start to finish by coordinating workstreams and stakeholders;
Develop programs focused on driving customer engagement and feature adoption for existing merchants;
Research, develop, and validate compelling positioning and messaging;
Set hypotheses and report on the impact of activities using data-driven findings;
Build relationships with key stakeholders within Marketing, Commercial, Product, and GTM organizations.
требования
Master’s degree in marketing, business, or a related field;
3+ Years of experience in product marketing within the B2B enterprise technology industry;
Knowledge of Payments, Banking, or FinTech products;
Strong interpersonal and communication skills;
Action-oriented and proactive approach with project management skills;
Fluent spoken and written English;
Ability to work across time zones and multiple cultures;
Nice to have: Experience in the Payments, Banking or SaaS industry.