product marketing manager

Semrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.

• Own positioning and messaging for the flagship product line;
• Own conversion-critical messaging across the self-serve funnel, including the homepage, product landing pages, and in-product touchpoints;
• Lead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data;
• Shape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaigns;
• Contribute to pricing and packaging decisions by building the commercial case for offer evolution;
• Support Sales with competitive positioning and enablement content;
• Strengthen the PMM operating model across the Core portfolio by standardizing launch frameworks, messaging templates, and cross-functional handoffs;
• Run customer interviews and develop case studies and proof points for messaging and sales conversations;
• Build and maintain competitive intelligence and translate it into positioning and enablement;
• Synthesize customer and market feedback and represent it in product roadmap discussions;
• Increase external proof and market authority by developing case studies, validating customer success stories, and securing industry proof points.

• 5–8+ Years of product marketing experience in B2B SaaS, with end-to-end ownership of positioning and go-to-market for a product or product line;
• Experience with a PLG or self-serve business model and an understanding of conversion funnels, customer journeys, and messaging impact;
• Ability to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystems;
• Hands-on customer research experience, including conducting interviews and combining qualitative insights with funnel and market data;
• Strong competitive analysis skills and the ability to turn market intelligence into positioning and enablement assets;
• Proven cross-functional orchestration across Product, Sales, Growth, and Marketing teams, with ownership of user adoption, project timelines, and commercial performance targets;
• Highly analytical mindset with the ability to track campaign conversion, analyze MRR growth, and guide marketing decisions;
• Excellent communication, presentation, and copywriting skills in English, including the ability to turn complex technical capabilities into simple, benefit-driven messaging;
• Ability to operate in a fast-changing market and product environment and adjust plans without losing momentum;
• Nice to have: Knowledge of SEO, search, or AI-related markets.

• Unlimited PTO;
• Hobby and team-building budget allowance;
• Employee Support Program;
• Financial aid in case of a family member’s loss;
• Employee Resource Groups.