Paid Search Manager

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

🛠️ The Digital Marketing Team @ Bloom & Wild Group

The digital marketing team is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns.

You’ll work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories.

The wider team works collaboratively with internal stakeholders including brand, international, data, and product, while directly managing our external search agency to surface crucial insights and maximize campaign performance.

• Own paid search strategy: lead paid search strategy, developing and executing campaigns across UK, DE, NL and other markets, ensuring alignment with wider marketing, brand and business goals – in particular, supporting Bloom & Wild Group's positioning as a gifting brand, not just selling flowers but also hampers, home, food & drink and more.
• Own the budget: manage our search budget end-to-end, tracking CAC, LTV and retention costs (RC) to guide investment decisions.
• Lead our agency partner: Oversee and manage third-party agency partner to execute high-performing campaigns and maximize ROI. Hold the agency accountable to performance targets, strict SLAs, and industry best practices, ensuring they continuously push the boundaries of modern search strategy by adopting cutting-edge tactics, beta programs, and new platform features.
• Set the optimisation approach: set the keyword strategy, ad copy testing and audience-targeting approach that agency partners and stakeholders execute against, driving Quality Score, CTR and conversion efficiency.
• Own App Campaigns: oversee Google App Campaigns and Apple Search Ads to drive installs and engagement, aligned to our retention and LTV goals.
• Manage the Google relationship: work with our Google account manager to unlock alpha/beta opportunities, escalate issues and secure strategic support, along with our agency.
• Own feed & process: own and continuously improve product feeds and backend processes for Google Shopping and Performance Max (PMax) campaigns.
• Shape the roadmap: turn channel performance and data into clear, actionable insights that shape the wider paid media roadmap and forecasting, using Tableau and in-platform reporting.
• Stay ahead of the platform: stay up to date with best practices and market insights, particularly with Google, to prepare for upcoming changes, test new features and champion the latest innovations.
• Champion AI in search: maintain deep, practical knowledge of modern AI within search engine marketing – platform-level generative AI features, algorithmic updates and LLM-driven search behaviours – and share what you learn with the wider marketing team.
• Be the go-to expert: act as the go-to person for paid search across the marketing team – mentoring junior colleagues, sharing learnings (e.g. through Lunch & Learns) and giving constructive feedback on paid search work outside your direct remit.
• Protect share of voice: proactively monitor the competitor landscape, ensuring market share of voice, especially through peak trading moments.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

🌴 Time off

🌱 Health and wellbeing

-ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

🌳 Growth & Development

💐 Moments that matter

🫱‍🫲 Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.