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описание
ASBIS is a global value-added distributor, OEM and solutions provider that connects technology brands with markets across EMEA.
задачи
Plan and execute the BTL and trade marketing calendar across EMEA in line with marketing and commercial objectives
Develop and coordinate retail promotions, channel activations, and in-store and online visibility campaigns with sales teams and business partners
Manage POS materials, merchandising, displays, and localized marketing assets, ensuring timely delivery and implementation
Manage trade marketing budgets and Market Development Funds (MDF), monitor spending, and coordinate budget reconciliation and supplier documentation
Measure campaign effectiveness through sell-out growth, product rotation, conversion, and return on investment (ROI), and recommend improvements based on results
Collaborate with Marketing Communications and Digital teams to ensure consistent brand messaging across campaigns and trade activities
Monitor competitor promotions, retail visibility, and pricing perception, and provide insights to support commercial planning
Coordinate external agencies, field marketing specialists, and partners to ensure effective execution across markets
требования
Proven experience in trade marketing, BTL marketing, or retail marketing
Hands-on experience planning and executing retail promotions, POS initiatives, merchandising, and channel activations
Experience coordinating marketing activities across multiple countries, markets, or retail partners
Strong commercial understanding and experience measuring campaign performance through sell-out, product rotation, conversion, or ROI