marketing director in iGaming

Soft2Bet operates in the iGaming, gaming, and fintech sectors.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead the social media strategy across paid channels including Meta, TikTok, Instagram, X, YouTube, Reddit, and emerging platforms;
• Manage and mentor a growing team of paid media buyers, content strategists, and community managers;
• Define and scale content strategy with Creative to deliver platform- and audience-specific content;
• Oversee daily channel operations, including publishing, moderation, media buying, and campaign optimization;
• Develop full-funnel social programs aligned with brand, acquisition, and retention goals;
• Establish KPI and reporting frameworks for brand and performance metrics; analyze performance and iterate;
• Champion community-building initiatives, influencer partnerships, and cultural moments;
• Collaborate with Creative, CRM, SEO, Product, and Data teams across channels;
• Drive innovation and experimentation with new formats, features, and emerging platforms;
• Act as the internal voice of social, providing strategic direction and thought leadership to stakeholders and executives.

• 5+ Years of experience in social media marketing, including at least 2+ years in a senior or leadership role overseeing paid strategies;
• Experience in iGaming / Gaming / Fintech is a must;
• Proven track record managing cross-platform strategies that drive brand equity and business outcomes;
• Deep expertise in platform algorithms, social-first content formats, and community management best practices;
• Strong performance marketing expertise, including ROAS-driven paid social campaigns;
• Strong leadership skills with experience building and nurturing high-performing teams;
• Proficiency in social analytics and reporting tools such as Sprout, Brandwatch, Looker Studio, or similar platforms;
• Exceptional communication skills and ability to influence at all organizational levels;
• Strategic thinking, creative sensibility, and passion for internet culture, trends, and storytelling;
• Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business, or a related field.

• Comprehensive relocation package, including flight tickets and two weeks of hotel accommodation;
• Attractive office location and facilities;
• 24 Days of vacation per year;
• Medical insurance.