CRM manager for the Portuguese market

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. We are looking for a CRM Manager for Portuguese market - a data-driven marketing professional who is passionate about crafting exceptional customer experiences.

• Develop and optimize CRM strategies aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach.
• Execute personalized multi-channel campaigns and customer journeys to consistently improve the overall customer experience.
• Analyze customer data and behavior to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions.
• Collaborate cross-functionally with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives.
• Track and monitor key KPIs to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth.
• Maintain strict compliance and competitive edge by monitoring competitor activities to ensure our brands adopt best practices and remain competitive.

• Extensive hands-on experience managing CRM growth, retention, and player engagement across the Portuguese market.
• Demonstrated experience within the iGaming industry, bringing deep knowledge of vertical-specific player lifecycles, bonus mechanics, and loyalty programs.
• High-level proficiency skills in English (written and verbal).
• Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes.
• General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximizing performance, revenue, and retention.

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
• Attractive office location and facilities.
• A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
• 24 days of vacation per year.
• Medical insurance.