crm manager

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• Manage customer communication channels, including email marketing, SMS, in-app messages, and newsletters
• Develop creative content and marketing messaging for customer segments and lifecycle stages
• Ideate and implement CRM strategies across the customer journey
• Develop and execute retention initiatives to reduce churn, increase LTV, and drive long-term customer engagement
• Build, monitor, and optimize trigger-based campaigns and automated journeys using HubSpot and other third-party tools
• Monitor retention KPIs and campaign performance
• Run A/B tests on messaging, timing, and formats, and use insights to guide improvements
• Develop and maintain reports and dashboards to measure CRM effectiveness and impact
• Collaborate with Product, Data, Creative, and Development teams to deliver CRM initiatives end-to-end

• 3+ Years of experience in CRM, Email Marketing, Lifecycle Marketing, or Customer Retention in a B2C e-commerce environment
• Hands-on experience with HubSpot
• Ability to create marketing content for email and CRM channels, with a creative mindset and attention to messaging and tone
• Hands-on experience building workflows, user segmentation lists, and journey maps
• Analytical mindset and a data-driven approach to decision-making and optimization
• Experience with analytics and reporting tools such as Tableau, Data Studio, Mixpanel, or similar
• Self-motivated, quick to learn, and positive
• Collaborative approach and comfort working with cross-functional partners, including creative, content, and development teams
• Bachelor’s degree in Marketing, Industrial Engineering, Business, or a related field
• High-level English
• Будет плюсом: German

• Location: Tbilisi, Georgia