crm manager in iGaming

Soft2Bet is a platform provider delivering casino and sports betting brands. The company combines product execution, localization, local partnerships, compliance, and customer experience to support growth across competitive regions.

• Own the end-to-end operational setup, targeting, testing, and distribution of marketing sendouts across Email, SMS, Web App, and Push Notification channels using the proprietary CRM system;
• Act as the primary operational link between CRM strategy and execution, prioritizing and managing incoming sendout requests from Affiliates, Acquisition, and internal stakeholder teams;
• Partner with Content and Design teams to ensure creative assets, copy, translations, and promotional mechanics are aligned, accurate, and ready ahead of schedule;
• Conduct pre-campaign testing and deliver post-campaign analysis covering open rates, CTRs, conversions, and revenue impact;
• Maintain campaign tracking and report KPIs and channel health metrics to management;
• Maximize the capabilities of the internal CRM engine, identify workflow bottlenecks, and suggest process improvements.

• Hands-on experience managing and executing multi-channel sendouts across Email, Push, SMS, and Web App messaging;
• Ability to bridge strategic stakeholders and creative teams while managing tight deadlines and competing campaign briefs;
• Hands-on experience with custom-built CRM tools, back-office marketing engines, or automated campaign managers;
• Foundation in campaign analytics, including interpreting pre- and post-launch data, spotting trends, and preparing concise performance summaries for leadership;
• Excellent written and verbal English communication skills;
• Strong proofreading skills for copy and visual layouts across creative assets;
• Strong organizational skills with Google Workspace or task-tracking platforms;
• Nice to have: Experience in iGaming, Fintech, E-commerce, or Gaming.

• Relocation support includes flight tickets and two weeks of hotel accommodation;
• Attractive office location and facilities;
• Special birthday celebration presents;
• Collaborative company culture;
• 24 Days of vacation per year;
• Medical insurance.