crm manager in iGaming

The company operates GCC brands in iGaming.

• Own the CRM strategy for GCC brands throughout the player lifecycle, including onboarding, FTD/STD conversion, retention, VIP support and reactivation
• Improve CRM flows and journeys, including welcome, early-life, deposit, churn prevention, win-back and late conversion
• Track and improve retention, churn, reactivation, deposit conversion, player value (LTV/NGR) and channel performance
• Analyze player behavior and campaign results, identify growth opportunities and turn them into actions
• Plan and run A/B tests on offers, timing, content and channels, and scale successful results
• Plan and manage the GCC promo calendar, including local events such as Ramadan, Eid and national holidays
• Define segmentation and personalization logic for offers and communications
• Set up campaigns, journeys, bonuses and player communications in the CRM platform
• Prepare, upload and verify customer segments
• QA each launch for content, Arabic text and RTL formatting, links, targeting, eligibility, timing and settings
• Schedule and launch campaigns according to the CRM calendar, monitor delivery and quickly resolve issues
• Own Arabic CRM content, including localization, tone of voice and cultural fit for GCC players
• Report on performance and provide insights and recommendations to the Head of CRM and stakeholders
• Collaborate with VIP, Marketing, Design, Product and BI teams
• Use AI tools to speed up analysis, content creation and QA

• Native or fluent spoken and written Arabic
• Upper-Intermediate English or higher
• 3+ Years of CRM experience in iGaming, including ownership of lifecycle flows and KPIs
• Hands-on experience setting up campaigns and journeys in a CRM platform; strategy-only experience is not sufficient
• Experience with Smartico
• Proven track record of improving retention, reducing churn or growing player value
• Strong understanding of GCC and Arabic-speaking markets and player behavior
• Strong analytical skills and comfort working with data, segments and campaign reporting
• High attention to detail and a structured, organized approach
• Comfortable with operational and repetitive work while maintaining high accuracy
• Practical experience with AI tools such as ChatGPT or similar, and good Excel or Google Sheets skills
• Будет плюсом: Sportsbook CRM experience, experience with VIP or loyalty programs

• Условий в вакансии нет