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27 сен
B2B marketing lead for cTrader
ориентир по рынку
вакансия
зп не указана
в среднем
282 534 ₽
мэтч
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описание
Spotware is an AI-first company with an established ecosystem of AI tools, agents, automations, and connected workflows. It develops cTrader, a business offering for brokers, prop firms, fintech companies, and relevant partners.
задачи
- Own the B2B marketing strategy and go-to-market roadmap for cTrader
- Define market understanding, including ICPs, segmentation, buyer journeys, competitive context, and market and audience priorities
- Develop positioning, messaging architecture, and proof points for key audiences
- Plan integrated marketing across product launches, demand generation, content, partner activity, events, webinars, paid media, and lifecycle communications
- Contribute to qualified demand and pipeline in partnership with Sales and the wider Marketing team
- Align Product, Sales, Partnerships, Customer Success, and Support around priorities, campaigns, and feedback loops
- Own the cTrader marketing budget, including planning, allocation, spend control, and performance tracking
- Apply and continuously improve connected AI workflows across research, planning, production, personalisation, and measurement
- Develop and maintain the B2B marketing plan, translating commercial priorities into focused quarterly initiatives
- Work with cross-functional teams to understand market needs, customer objections, product priorities, and growth opportunities
- Define and evolve positioning, audience-specific messaging, campaign angles, offers, and calls to action
- Lead go-to-market plans for product launches, key features, new segments, and strategic market initiatives
- Orchestrate integrated campaigns across content, email, paid media, webinars, partner campaigns, events, landing pages, and nurture
- Brief and coordinate internal specialists and external partners across content, design, performance, CRM, and campaign operations
- Create or oversee B2B content and sales enablement assets, including product narratives, case studies, presentations, landing pages, campaign materials, and customer proof points
- Build and optimise marketing funnels across awareness, education, consideration, conversion, and reactivation
- Partner with Sales to improve lead quality, campaign follow-up, feedback loops, and the connection between marketing activity and deal progression
- Analyse customer, market, and campaign data to assess performance, identify bottlenecks, and recommend next actions
- Turn successful initiatives into repeatable playbooks and scalable processes
- Use Spotware’s AI-first capabilities to accelerate research, segmentation, content production, campaign personalisation, reporting, and operational execution, and identify workflows to scale
требования
- 5+ Years of experience in B2B marketing, product marketing, integrated marketing, growth marketing, or revenue marketing
- Experience owning marketing strategy and go-to-market execution for a B2B product, business unit, or product line
- Strong understanding of B2B positioning, ICPs, segmentation, buyer journeys, messaging, and commercial storytelling
- Experience planning and running multi-channel campaigns and selecting appropriate channels
- Ability to combine strategic thinking with hands-on execution and strong ownership
- Experience working cross-functionally with Product, Sales, Partnerships, Customer Success, Support, content, design, and performance teams
- Strong written and verbal communication skills, including the ability to turn complex products into clear, persuasive narratives
- Commercial and analytical mindset, with the ability to connect marketing activity to demand quality, pipeline, and business outcomes
- Confidence working with CRM, marketing automation, and campaign reporting; deep technical administration is not required
- Fluent English and ability to work independently in a fast-moving environment
- An AI-native mindset and enthusiasm for Claude or ChatGPT; daily use of at least one as a thinking and execution partner for research, planning, writing, analysis, and improving marketing workflows
условия
- Private medical insurance
- Relocation support, if applicable, including an entry permit, relocation bonus, flight tickets, and airport pickup
- Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare
- Comfortable office environment with fresh fruit every day, treats or pizza on Wednesdays, and snack day on Fridays
- Fair remuneration based on experience, skills, and level of responsibility
- Welcome Baby Bonus and Baby Box to celebrate the arrival of a child
- Birthday voucher
- Partial compensation for sports activities and wellness initiatives
- Greek language classes
навыки
Разработчик торговой платформы cTrader и решений для брокеров.
Если просят выйти из iCloud, прислать код из SMS, запустить или установить что-то, перевести деньги — не соглашайся: это мошенничество.
