руководитель user acquisition для мобильных casual-игр

WildCard Games is an international mobile gaming company founded in 2008. It develops mobile games for audiences worldwide, including classic card and board games.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the end-to-end User Acquisition strategy across the portfolio of mobile games
• Lead UA across paid channels, including AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks
• Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets
• Manage campaign performance and personally own UA for selected titles
• Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions
• Build and improve UA reporting, processes, and automation
• Identify new growth opportunities across channels, networks, and acquisition models
• Develop and scale rewarded and non-rewarded acquisition approaches
• Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making
• Partner with the Creative team on ideation, testing, performance analysis, and iteration
• Use UA insights to influence which creative concepts and variations should be produced next
• Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities
• Provide performance insights and recommendations to senior leadership
• Monitor market trends, competitors, platform changes, and emerging UA opportunities

• 4+ Years of hands-on experience in User Acquisition
• Strong experience scaling mobile games or apps with measurable performance results
• Strong practical knowledge of major mobile advertising networks
• Hands-on experience with AppLovin and/or Unity
• Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability
• Ability to independently analyze data and translate it into business decisions
• Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics
• Strong communication and cross-functional collaboration skills
• Comfortable working autonomously in a small, fast-moving organization
• Professional working proficiency in English
• Будет плюсом: experience with ad-monetized products, IAP or hybrid monetization, rewarded/incentivized traffic, creative-driven UA, building or improving UA reporting and automation, working in smaller or mid-sized gaming companies with broad ownership, launching and scaling new game titles, leading or mentoring UA specialists

• Competitive compensation
• Flexible working hours with no time tracking; focus on outcomes and delivery
• Unlimited PTO, based on performance and responsible planning
• Opportunities to attend relevant gaming and industry conferences
• Take-home case of up to 3 hours as part of the selection process