e-commerce and affiliate monetization lead in creator media

TheSoul Group is a creator business platform in the creator economy. It produces original videos, animations, and editorial stories, reaching over 5 billion followers across social media through a network of creators. The company provides content distribution, localization, and social media management services for creators and brands worldwide.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the e-commerce and affiliate monetization direction end-to-end, from opportunity assessment and roadmap development to implementation, operation, optimization, and revenue reporting
• Configure and launch commerce and affiliate integrations across large-scale YouTube, Facebook, and other social media channels
• Connect social content and audiences with marketplaces and affiliate programs such as Amazon Associates, TikTok Shop, Instagram Shop, Shopify, and other relevant platforms
• Set up and manage product feeds, catalogs, deep links, tracking infrastructure, and affiliate attribution
• Design and run monetization pilots with clear success criteria, using performance data to determine what to scale, optimize, or discontinue
• Monitor revenue, RPM, conversion, attribution, and other commercial performance indicators, and translate results into clear recommendations
• Identify opportunities to automate workflows, reduce manual operational work, and use AI tools to improve efficiency and performance
• Own and maintain commerce integrations, troubleshoot technical and tracking issues, and ensure reliable ongoing operation
• Support commercial teams with client-facing e-commerce initiatives, including opportunity scoping, pitch support, and translating technical commerce solutions into clear recommendations for brand clients
• Work directly with platform and marketplace partner teams, including Amazon, TikTok, Meta, and other partners, to unlock opportunities, resolve escalations, and improve commercial terms and capabilities
• Present revenue outcomes, priorities, and recommendations to senior stakeholders, and defend investment and prioritization decisions
• Document successful approaches and turn them into scalable playbooks, processes, and operating models
• Define the required team structure as the function grows, build the business case for additional resources, and lead the development of the e-commerce function

• Strong hands-on experience with at least two major commerce or affiliate ecosystems, such as YouTube Shopping, Facebook/Meta commerce, Amazon Associates, TikTok Shop, Shopify, or Instagram Shop
• Proven experience monetizing high-volume social media traffic through e-commerce or affiliate models, ideally across YouTube and/or Facebook
• Practical experience implementing commerce integrations end-to-end, rather than solely managing existing accounts or external providers
• Proven track record of owning a monetization direction, including defining priorities, executing initiatives, measuring results, and adapting the roadmap based on performance
• Strong understanding of e-commerce and affiliate mechanics, including product catalogs, product feeds, deep linking, commission structures, tracking, attribution windows, traffic quality, and platform integrations
• Strong technical and problem-solving mindset, with the ability to independently configure, launch, operate, and troubleshoot commerce systems
• Commercial mindset and confidence working toward measurable revenue, RPM, conversion, and monetization outcomes
• Ability to prioritize opportunities across multiple channels, platforms, and initiatives and clearly communicate the reasoning behind those decisions
• Strong analytical skills and a test-and-learn mindset, with the ability to define success criteria, evaluate results, and make evidence-based decisions
• Ability to communicate technical commerce setups clearly to non-technical stakeholders, including senior leadership and external brand clients
• Strong process-building skills, with the ability to document successful approaches and turn them into repeatable, scalable workflows
• Comfortable operating autonomously in an environment where the roadmap and playbook are not already defined
• Professional working proficiency in English
• Будет плюсом: Experience with AliExpress integrations or Amazon Marketplace, experience using automation and AI tools to improve e-commerce workflows and operational performance, experience supporting client pitches or scoping e-commerce solutions for external brands, previous experience hiring, mentoring, or leading a small team, or clear potential to grow into function leadership

• Independent service-provider agreement with a flexible engagement structure; working methods and schedule are organized independently, and projects are clearly scoped
• Compensation is agreed individually and reflects experience, capabilities, and the value brought to each engagement
• Services can be delivered from any suitable location
• Collaboration with an international network of professionals across 85+ countries
• Modern collaboration platforms, clear project coordination, and streamlined processes are provided