product manager for personalization experiences

HelloFresh serves millions of customers weekly across 18 business units and 8 brands worldwide, creating personalized meal experiences that provide customers with the right meals at the right time.

• Own and iterate on food profile collection experiences to provide high-signal, validated, actionable data for personalization models;
• Build transparent personalization experiences that explain why certain meals were selected for customers;
• Own explanation payloads and API contracts connecting raw customer signals with downstream experiences;
• Operate across organizational boundaries and align shared metrics;
• Use GenAI tools to synthesize customer signals, stress-test hypotheses, and produce decision-ready specifications;
• Manage the personalization domain with autonomy, owning strategy and sequencing over a 12–18-month horizon;
• Run the personalization flywheel from better profile data to better models, visible personalization, and additional customer signals.

• 5+ Years of product management experience;
• Experience with user-facing personalization or data-collection products;
• Experience shipping products for both end customers and downstream data consumers;
• Strong product judgment and customer-facing product craft;
• Experience building products at scale for millions of users;
• Ability to query data using SQL and Python;
• Ability to define input and output KPIs;
• Confidence in deep technical discussions;
• Experience shipping products across organizational boundaries and aligning shared metrics;
• Ability to maintain clear contracts with engineering partners and navigate competing priorities without direct authority;
• Experience designing experiments, interpreting results, and making data-driven decisions to discontinue features;
• Exceptional written and verbal communication skills;
• Ability to explain complex algorithmic concepts to non-technical stakeholders and write actionable specifications;
• Experience incorporating AI-assisted workflows into daily product practice;
• Nice to have: Experience with personalization or data-collection products where the user experience is the data pipeline.

• Competitive compensation package;
• HelloFresh-subsidized pension scheme;
• Berlin relocation support;
• Hybrid working model;
• Discounts on HelloFresh boxes and office meals;
• German language learning budget;
• Access to the HelloFresh Academy;
• Mental health support;
• Transportation perks;
• Working-parent-friendly benefits;
• 24/7 Gym access;
• Headspace and Spill wellbeing platforms;
• Sabbatical leave options.