Technical sales & business development manager in IoT

Better Devices is a Berlin-based embedded systems consultancy delivering hardware, firmware and software end to end. We help engineering teams across Europe and North America solve hard device problems in four areas: Feasibility and Architecture, Embedded Device Engineering, Device Testing Infrastructure, and System Investigation.

• Identify and pursue new business opportunities across Industrial, Consumer, Mobility, Robotics.
• Research potential clients and develop targeted account lists based on the company's ideal customer profiles.
• Identify relevant decision-makers and establish relationships with key stakeholders.
• Develop and execute effective business development strategies to generate new opportunities.
• Execute on multiple channels to reach prospective clients and develop commercial relationships.
• Identify market opportunities, industry developments and potential entry points into target accounts.
• Lead initial conversations with prospective clients to understand their business, engineering challenges and requirements.
• Conduct structured discovery discussions to identify potential project opportunities.
• Understand the client's technical environment, current challenges, operational constraints and desired outcomes.
• Assess alignment between client requirements and Better Devices' engineering capabilities.
• Identify relevant stakeholders, project timelines, urgency and potential commercial scope.
• Evaluate the commercial potential and viability of opportunities.
• Develop qualified opportunities into structured engagements for further technical and commercial discussion.
• Build, manage and maintain a structured B2B sales pipeline.
• Establish clear opportunity stages, qualification criteria and follow-up processes.
• Maintain accurate CRM records and ensure consistent opportunity tracking.
• Monitor pipeline performance, conversion rates, deal progression and revenue potential.
• Provide regular pipeline updates, forecasts and market feedback to company leadership.
• Continuously improve business development processes, account prioritisation and opportunity conversion.
• Work closely with top management and engineering leadership to progress qualified opportunities.
• Prepare structured discovery notes, client context and opportunity summaries to support technical and commercial discussions.
• Coordinate communication and follow-ups with prospective clients throughout the sales process.
• Support proposal development, presentations, negotiations and commercial discussions.
• Maintain client engagement and help move opportunities towards successful contract closure.
• Contribute to building long-term client relationships and identifying further business opportunities within existing accounts.

• 3+ years of experience in B2B business development, sales or business development management, ideally within technical or industrial markets.
• Demonstrated ability to generate new business and develop commercial relationships.
• Experience identifying and engaging senior stakeholders and decision-makers in B2B organisations.
• Ability to conduct structured discovery conversations and identify genuine business opportunities.
• Understanding of complex technical products, services or solutions and the ability to communicate their commercial value.
• Strong research, account development and opportunity qualification capabilities.
• Experience using CRM systems and managing structured sales pipelines.
• Strong commercial awareness, negotiation and communication skills.
• Excellent written and verbal communication skills in English.
• Ability to work independently, take ownership and consistently execute against commercial objectives.
• Будет плюсом: Experience selling engineering consultancy, electronics development, embedded systems or other technical engineering services; Exposure to automotive, IoT, robotics, industrial automation or related markets; Experience engaging engineering leaders, CTOs, R&D directors and procurement stakeholders; Familiarity with complex B2B sales cycles and enterprise account development; Experience operating in European or North American markets; Experience working in a founder-led or growing consultancy environment; Familiarity with RFPs, tenders and structured procurement processes; German language proficiency is an advantage

• Impact: Build and formalise the commercial foundation of a growing engineering consultancy.
• Challenge: Align complex technical capabilities with enterprise client needs in close collaboration with engineering and executive leadership.
• Growth: Opportunity to evolve into a broader commercial leadership role as the company scales.
• Unlimited Mobility: Access to public and regional transport throughout Germany with the Deutschland-Ticket Jobticket.
• Stay Active: Access to various fitness facilities via Urban Sports Club.