sales manager in branded consumer goods

PUMA is a global sports brand that creates footwear, apparel, and accessories for athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in more than 120 countries, and has around 22,000 employees worldwide.

• Own and drive sustainable growth and commercial success across assigned EEMEA markets
• Build distributor partnerships as the key PUMA commercial contact, set performance expectations, challenge results, and drive continuous improvement
• Develop, align, and challenge annual and seasonal business plans to achieve sales, gross margin, sell-through, and profitability targets
• Identify consumer, competitor, channel, and account opportunities to support sustainable growth and strengthen PUMA’s long-term brand position
• Lead distributors through seasonal go-to-market processes, from line presentations and range planning to order submission and execution
• Ensure marketplace execution across wholesale, retail, and digital channels while maintaining PUMA’s brand standards
• Monitor commercial KPIs, forecasts, and business risks, and drive corrective actions when required
• Align cross-functional teams across Finance, Operations, Merchandising, Marketing, Retail, and E-Commerce around distributor priorities and market opportunities
• Evaluate distributor capabilities and optimize distribution models to maximize long-term business potential
• Travel regularly across assigned EEMEA markets to build relationships, identify opportunities, and support business growth on the ground

• University degree or equivalent professional experience
• At least 5 years of experience in international sales, distribution, business development, and/or account management within branded consumer goods
• Strong understanding of distributor management and commercial business planning in a multi-market environment
• Proven track record of driving sales growth and delivering commercial results
• Strong analytical and financial acumen with a data-driven mindset
• Excellent communication, stakeholder management, and relationship-building skills
• Self-driven, structured, and solution-oriented approach with a hands-on mentality
• Fluent in English
• Willingness to travel
• Будет плюсом: French

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