Head of creative strategy & new projects

We are looking for a strategic, creative, and results-oriented Creative Strategy & New Projects Lead to drive new business opportunities, lead tender and pitch processes, and develop innovative creative concepts and compelling proposals for prospective and existing clients.

• Identify, research, and evaluate new business opportunities, potential clients, tenders, and strategic partnerships.
• Monitor relevant tender announcements, requests for proposals (RFPs), expressions of interest (EOIs), and other procurement opportunities.
• Assess potential projects based on strategic relevance, agency capabilities, commercial potential, and available resources.
• Lead the new business development process from opportunity identification through proposal submission and client follow-up.
• Build and maintain relationships with prospective clients, corporate partners, international organizations, and other stakeholders.
• Participate in introductory meetings, briefings, and discussions with prospective clients to understand their objectives and requirements.
• Develop tailored strategic and creative approaches to strengthen the agency's competitiveness in new business opportunities.
• Maintain an organized pipeline of business opportunities, tenders, pitches, and ongoing negotiations.
• Take ownership of the end-to-end tender preparation and submission process.
• Review and analyze tender documentation, terms of reference (ToRs), RFPs, and client briefs to identify key requirements, evaluation criteria, and deliverables.
• Prepare comprehensive, well-structured, and persuasive technical proposals that clearly communicate the agency's approach, methodology, expertise, and competitive advantages.
• Develop project concepts, implementation methodologies, work plans, timelines, and proposed deliverables in accordance with tender requirements.
• Integrate innovative creative ideas, communication strategies, and campaign concepts into technical and commercial proposals.
• Coordinate the preparation of financial proposals and project budgets in collaboration with relevant departments and management.
• Collect and organize supporting documentation, including company profiles, relevant experience, case studies, team credentials, and other required materials.
• Ensure all proposals meet tender specifications, submission guidelines, eligibility requirements, and deadlines.
• Manage clarification requests, proposal revisions, and additional documentation during the procurement process.
• Maintain and continuously improve tender templates, proposal materials, and the agency's credentials database.
• Generate original, engaging, and strategically relevant ideas for advertising campaigns, brand activations, communication projects, and new business proposals.
• Lead and actively participate in creative brainstorming sessions, contributing innovative approaches and fresh perspectives.
• Transform client briefs, business objectives, and consumer insights into compelling creative concepts and campaign platforms.
• Develop creative ideas for integrated marketing campaigns across digital, social media, traditional advertising, experiential marketing, events, and other communication channels.
• Create campaign concepts, key messages, brand storytelling approaches, and communication territories that resonate with target audiences.
• Collaborate closely with copywriters, art directors, designers, strategists, and other creative specialists to develop and refine ideas.
• Contribute to the development of campaign naming, slogans, taglines, creative narratives, and presentation concepts.

• Proven professional experience in creative strategy, new business development, tender management, proposal writing, advertising, or a related role.
• Previous experience in an advertising, marketing, communications, or creative agency is strongly preferred.
• Demonstrated experience preparing technical proposals, tender submissions, business pitches, and creative project presentations.
• Strong creative thinking and concept development skills, with the ability to generate original campaign ideas and communication solutions.
• Solid understanding of branding, advertising, integrated marketing communications, and consumer behavior.
• Experience developing campaign concepts, communication strategies, and creative approaches for different brands and industries.
• Strong understanding of RFPs, terms of reference, tender evaluation criteria, and procurement procedures.
• Excellent writing, analytical, storytelling, and presentation skills.
• Ability to develop structured, persuasive proposals as well as engaging creative concepts and pitch narratives.
• Experience preparing project methodologies, implementation plans, timelines, and deliverables.
• Strong organizational and project management skills, with the ability to coordinate multidisciplinary teams.
• Strong attention to detail and ability to manage multiple tenders, pitches, and creative projects under tight deadlines.
• Excellent interpersonal, negotiation, and client communication skills.
• Proactive, independent, collaborative, and solution-oriented approach to work.
• Excellent command of Armenian and English and Russian, both written and spoken.

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