Country Manager in small appliances

Joyoung International (JYI), part of JS Global Lifestyle, is expanding its small appliance business across Asia Pacific, Russia, and Brazil. It uses market-specific models, working through distributors or selling directly to customers.

• Set the annual business plan and take accountability for sales, profit, channel inventory, and market share
• Select, contract, and manage distributors; set sales targets, rebates, pricing, and price-control policies; review and optimize the distributor portfolio
• Work with distributors to operate online channels and marketplaces, including store setup, promotions, and content; use offline channels as a supplement to online growth
• Lead local marketing by defining brand and product promotion plans, working with the HQ marketing team on online campaigns, content, and creator partnerships, and managing the local marketing budget and results
• Manage channel inventory and sell-through; monitor channel pricing and prevent grey-market sales and price conflicts
• Ensure distributors meet brand standards and after-sales requirements; coordinate customer service and repairs
• Work with HQ on imports, taxes, and logistics to maintain a stable and compliant supply chain
• Coordinate with HQ teams on compliance, finance, and risk management, including distributor credit terms
• Report business performance and market insights regularly to JYI leadership

• Bachelor's degree or above
• 8+ Years of experience in consumer goods or home appliances, including 4+ years in business management
• Experience developing distributors, negotiating contracts, designing rebates, and controlling prices across multi-tier channels
• Familiarity with online e-commerce operations and online channel growth, with clear judgment on the balance between online and offline
• P&L management experience and the ability to coordinate across teams and integrate resources
• Proven zero-to-one experience building a market or business, including channels, distributor networks, and operating systems
• Sales background with a record of independently opening markets and delivering sales targets
• Consumer marketing or brand-building experience, with the ability to turn marketing strategy into online sales
• Familiarity with Russia's import and compliance requirements
• Fluent in Russian and English; able to work closely with the Hangzhou headquarters team
• Будет плюсом: experience at a leading consumer brand

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