Account executive for public safety

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

• Create comprehensive account strategies that align Axon's solutions with the mission-critical needs of UK police forces, focusing on officer safety, operational efficiency and digital transformation. This will require close collaboration with other internal members of the account team(s).
• Manage long sales cycles, leading to high-value, multi-year agreements with forces and police-led collaboratives. Facilitate discovery meetings, present Axon's value propositions, and lead customer negotiations.
• Help increase market share and achieve Axon's strategic objectives by maximising revenue and customer satisfaction within your designated forces and regions.
• Partner with internal teams to present Axon's innovative public safety technologies - such as TASER 10, Axon Body 4, Axon Fleet, Axon Evidence, Axon Respond, Axon Fusus and Axon VR training - demonstrating how these solutions transform force operations and support national productivity and efficiency priorities.
• Cultivate relationships with both executive and operational leaders within police forces - including Chief Constables, Deputy Chief Constables, Police and Crime Commissioners and their offices, Chief Finance Officers, Heads of Digital/IT and operational commanders. Ensure seamless customer experiences through proactive engagement and problem-solving.
• Position Axon as a key enabler of UK policing priorities, helping forces meet their operational and safety goals while enhancing transparency, accountability and public confidence.
• Work closely with Axon's customer success, engineering and programme management teams to ensure that customer projects are delivered on time and that forces derive measurable value from Axon's solutions.
• Work with force commercial and procurement teams, national frameworks and police-owned commercial routes to structure compliant, competitive routes to market, and manage the associated governance and approvals.
• Maintain up-to-date records of customer interactions, opportunities and forecasts in Salesforce. Use this data to drive proactive sales strategies and ensure visibility for internal stakeholders.
• Achieve or exceed annual revenue targets by closing high-value opportunities with UK police forces.
• Lead the expansion of Axon's solutions across UK policing.
• Collaborate with forces to identify and address their pain points through Axon's full suite of products, including Axon Records, Fleet and Evidence.com. Develop tailored solutions that result in improved officer safety, enhanced force transparency and streamlined workflows.
• In conjunction with Axon UK leadership and other team members, establish and maintain high-trust relationships with senior leaders (Chief Constables, Deputy Chief Constables, PCCs, CFOs, CIOs, etc.) within assigned forces, positioning Axon as a long-term partner in public safety technology.
• Lead a cross-functional Axon team, including product, engineering and sales engineers, to ensure customer success and satisfaction, delivering 100% on all project commitments for assigned accounts. Develop strong relationships within the UK team and across other divisions throughout Axon to serve as an advocate for our UK customers.
• Lead the proposal and negotiation process for contracts, ensuring competitive positioning and successful long-term engagements, including through framework call-offs and direct award processes where applicable.
• Gather actionable insights from assigned forces to inform Axon's product development and ensure that Axon's solutions meet UK policing needs. Contribute at least 5 pieces of actionable product feedback per quarter in partnership with our Customer Success team.
• Deliver accurate, data-driven forecasts with a 90%+ accuracy rate, maintaining transparency and proactive communication with senior management about your pipeline and expected deal closure.

• Proven experience exceeding sales targets in a complex, consultative sales environment, particularly in public safety, SaaS or cloud-based solutions.
• Deep understanding of UK public sector procurement and the ability to navigate complex, multi-stakeholder deals.
• Ability to translate complex customer needs into innovative Axon solutions, helping forces enhance public safety, officer accountability and efficiency.
• Familiarity with cloud computing, SaaS solutions and digital evidence management systems. Experience working with police IT and digital leaders to drive cloud and digital transformation initiatives.
• Proven ability to work cross-functionally within an organisation to deliver comprehensive, high-impact customer solutions.
• Willingness to travel up to 50% to meet with key customers and stakeholders across the UK.
• Будет плюсом: Leadership experience in managing multi-stakeholder projects is a plus; Experience working with UK police forces or wider public safety agencies is a strong plus

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