ua manager for mobile games

Hero Wars: Alliance is a mobile game supported by a marketing team focused on user acquisition.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the strategy, launch, optimization, and scaling of mobile user acquisition campaigns
• Manage campaign budgets and make decisions based on acquisition efficiency, payback, and long-term user value
• Analyze campaign, cohort, and creative performance to identify growth opportunities and areas for improvement
• Design and run tests across audiences, creatives, campaign setups, optimization approaches, and traffic sources
• Explore and scale new acquisition opportunities that can deliver sustainable growth
• Partner with creative production, analytics, and product teams to improve acquisition and downstream performance
• Work with advertising partners to develop and scale campaigns
• Automate reporting and operational processes to help the team make faster, better decisions

• Strong hands-on experience in mobile user acquisition for apps or games
• Independently managed and scaled campaigns in at least one major mobile acquisition channel, such as Google, Meta, TikTok, AppLovin, Unity, or a DSP
• Understand how to evaluate acquisition efficiency using payback, ROAS, LTV, and cohort performance
• Can explain how they choose optimization goals, structure tests, and make scaling decisions
• Understand mobile attribution and have hands-on experience with MMPs such as AppsFlyer or Adjust
• Comfortable working with data, building hypotheses, and turning analysis into campaign decisions
• Have at least basic SQL skills and an interest in using Python, AI tools, or automation to improve their work
• English level B2 or higher
• Будет плюсом: managing large advertising budgets, experience with live mobile games or other products with long-term monetization, experience across several acquisition channels, running creative experiments with a creative production team, building dashboards, automating reports, or developing internal tools

• Medical care program, including dental service, or medical care compensation is available wherever the employee chooses to work
• Paid vacation days and sick leave
• Yoga, football, and volleyball at official locations
• Relocation package available for joining at an official location
• Online English language courses, conferences, and meetups
• Strategic sessions, workshops, parties, and contests