retention manager

No description

• Develop and execute retention strategies to improve customer engagement and reduce churn;
• Plan and manage multi-channel campaigns across the customer lifecycle;
• Segment audiences and personalize communications and promotions based on user behavior and data insights;
• Analyze campaign performance, run A/B tests, and optimize for key KPIs including LTV, retention, and churn;
• Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

• 2+ Years of experience in retention, CRM, or lifecycle marketing roles;
• Experience in segmentation, customer journey mapping, and lifecycle communication;
• Experience in drafting and conducting marketing activities for player retention and return;
• Knowledge and ability to calculate the economy of basic mechanics of bonuses, tournaments, lotteries, and daily quests;
• Strong English skills, with ability to write and communicate briefs and tasks;
• Experience with client segmentation, preferably RFM;
• Knowledge of marketing and niche metrics such as CvR, Margin, LTV, ARPU, RR, GGR, and NGR;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Experience working with analytics tools including GA, Tableau, Power BI, and Google Data Studio;
• Knowledge of market and competitor analysis methods;
• Nice to have: Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps.

• No conditions specified