Продуктовый маркетолог

The client develops innovative software solutions that help businesses streamline operations, automate processes, and accelerate digital transformation across multiple industries.

• Develop a deep understanding of the company's products, services, and technology solutions;
• Translate technical capabilities into clear customer benefits and business value;
• Define product positioning, messaging, and competitive differentiation;
• Design compelling product offerings and recommend new packaging, commercial models, and service opportunities;
• Contribute to pricing strategy and product commercialization;
• Own go-to-market strategies for new products, services, and feature releases;
• Coordinate product launches across multiple teams;
• Develop launch plans, communication strategies, and promotional initiatives;
• Measure launch performance and continuously optimize market impact;
• Identify and segment target customer groups across diverse industries;
• Develop tailored messaging for sectors including retail, hospitality, accounting, transportation, sports and leisure, ERP partners, and enterprise organizations;
• Understand customer pain points, buying motivations, and decision-making processes;
• Identify opportunities to improve market adoption and customer engagement;
• Create high-impact sales presentations, product collateral, and commercial materials;
• Shape product messaging across the website, digital channels, newsletters, and marketing campaigns;
• Develop customer success stories, case studies, and reference materials;
• Equip Sales teams with compelling messaging and effective sales tools;
• Monitor competitors, market trends, and emerging technologies;
• Identify opportunities for product growth and market expansion;
• Stay informed on developments in enterprise software, POS solutions, ERP integrations, digital payments, fiscalization, ticketing systems, and business digitalization;
• Act as the bridge between Product Development, Sales, Marketing, Customer Success, and Executive Leadership;
• Gather market feedback and translate customer insights into actionable product recommendations;
• Help prioritize future product enhancements based on business and customer needs;
• Ensure all internal stakeholders share a consistent understanding of product strategy and positioning;
• Analyze the entire customer journey from first interaction through product adoption and long-term usage;
• Identify opportunities to improve customer communication, onboarding, sales processes, and documentation;
• Champion the voice of the customer throughout the product lifecycle.

• Proven experience in Product Marketing, Product Management, B2B Marketing, or Product Strategy;
• Experience marketing B2B software products, preferably within SaaS, ERP, POS, FinTech, enterprise software, or related technology sectors;
• Demonstrated success developing and executing go-to-market strategies;
• Strong understanding of B2B buying processes and commercial strategy;
• Excellent storytelling, communication, and presentation skills;
• Ability to simplify complex technical concepts for business audiences;
• Strong analytical mindset with experience making data-driven decisions;
• Highly organized, proactive, and comfortable coordinating cross-functional initiatives;
• A growth mindset with a passion for building products customers genuinely value.

• No conditions specified