product marketing manager

inDrive is a global tech company challenging injustice through fair choices, growing from a ride-hailing app into a multi-service platform providing rides, freight, delivery, and financial services to millions of people across multiple countries.

• Design and own CRM strategies across the full lifecycle;
• Drive high-frequency CRM orchestration;
• Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels;
• Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows;
• Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases;
• Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV;
• Drive A/B testing;
• Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams;
• Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners.

• Have 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing;
• Have experience in food delivery, groceries, e-commerce, or marketplaces;
• Possess strong hands-on CRM experience;
• Demonstrate a proven track record of driving frequency and retention, not just acquisition;
• Have a strong analytical mindset (funnels, cohorts, retention, uplift);
• Have experience working with product events and data schemas;
• Show ability to simplify complex product logic into clear messaging;
• Have experience running experiments and scaling successful mechanics;
• Feel comfortable working across markets and cross-functional teams;
• Nice to have: Experience in high-frequency products (food delivery, quick commerce), Exposure to ML-driven CRM or personalization systems, Experience in emerging markets with supply constraints, Bloomreach experience.

• Help challenge injustice by creating fair choices for millions of people across 48 countries;
• Develop professional skills with access to mentoring, career consulting, and learning programs;
• Collaborate with teams around the world and gain international experience through the Global Talent Exchange Program;
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects;
• Work alongside people who take initiative, speak openly, and challenge themselves to grow;
• Improve language skills through co-financed courses and internal speaking clubs;
• Final benefits may vary depending on the location.