product marketing manager

Semrush is a brand visibility platform empowering marketers to command their online presence and create measurable impact by unifying SEO authority and AI visibility.

• Own the Enterprise content narrative and editorial strategy, ensuring alignment with the broader Semrush positioning and brand direction;
• Build and maintain the Enterprise narrative and theme deck, translating product strategy, industry trends, and GTM priorities into clear messaging frameworks and thought leadership themes;
• Own the Enterprise content roadmap, editorial calendar, and production cadence across Enterprise PMM, Brand, Owned Media and PLG initiatives;
• Produce strategic editorial content including whitepapers, studies, reports, one-pagers, blog posts, webinar decks, event content, sales enablement assets, and ABM personalization content;
• Translate Demand Generation campaign requirements into compelling, audience-focused content deliverables that support Enterprise pipeline goals;
• Drive the repurposing and expansion of existing content into new formats and channels including digital ads, social assets, sales messaging, webinars, videos, and email content;
• Partner closely with Product Marketing, Demand Gen, Brand, and Digital Marketing teams to ensure all campaigns and content streams contribute to one connected Enterprise story;
• Build scalable AI-supported content workflows to increase production velocity, experimentation, and asset variety while maintaining high editorial quality;
• Collaborate with internal subject matter experts, product teams, and leadership stakeholders to develop credible, differentiated thought leadership;
• Build and publish editorial and blog content in the CMS;
• Contribute to webinar, podcast, and event content development in collaboration with internal and external production teams;
• Continuously identify opportunities to improve content operations, narrative consistency, and content effectiveness across the Enterprise marketing motion.

• 6+ Years of experience in B2B SaaS content strategy, thought leadership, editorial, product marketing content, or content marketing roles;
• Strong understanding of the SEO, search, AI visibility, digital marketing, or martech landscape, with the ability to translate industry developments into compelling Enterprise thought leadership;
• Strong experience creating strategic content for Enterprise audiences and supporting complex GTM motions;
• Exceptional storytelling and editorial skills with the ability to turn complex technical or market topics into compelling narratives and actionable content;
• Experience owning content strategy and production across multiple formats including long-form editorial, research-driven content, sales enablement assets, webinars, and campaign content;
• Proven ability to work cross-functionally across Product Marketing, Demand Generation, Brand, Content, and Digital Marketing teams;
• Strong understanding of modern content operations, editorial planning, and content repurposing workflows;
• Experience working in fast-paced SaaS or technology companies with evolving products, messaging, and GTM priorities;
• High level of autonomy, ownership, and strategic thinking combined with a strong execution mindset;
• Hands-on experience using AI tools to accelerate research, ideation, production, and content scaling workflows;
• Comfortable balancing strategic narrative development with hands-on writing and production responsibilities;
• Experience working with CMS platforms and content publishing workflows;
• Strong stakeholder management and collaboration skills;
• Fluent English written and verbal communication skills.

• Unlimited PTO;
• Hobby & team building budget allowance;
• Employee Support Program;
• Loss of family member financial aid;
• Employee Resource Groups.