product marketing manager for supply chain services
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212 335 ₽
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О рекламодателе
ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
Job ID: A10541646
Amazon Supply Chain Services opens Amazon’s multimodal ground and air freight, warehousing, distribution and fulfillment, and parcel shipping network to other businesses, enabling them to run their own operations.
задачи
Own end-to-end campaign architecture, defining audiences, channel mix, sequencing, and timing across performance marketing, field marketing, content marketing, events, and experimental tactics
Align marketing with go-to-market motions and partner with sales leadership to build campaign playbooks around sales priorities
Create and scale standardized playbooks for service launches and ongoing growth campaigns
Maintain a campaign calendar that sequences tactics and prevents duplication across channel teams
Define cross-channel KPIs and reporting, and lead retrospectives that turn attribution data into optimization
Manage the marketing budget and budget-tracking tools, and build mechanisms to track investment and ROI with stakeholders and channel owners
требования
Bachelor’s degree
10+ Years of professional non-internship marketing experience
Experience designing and executing multichannel B2B campaigns across demand generation, events, digital, and content marketing
Experience using data and metrics to drive improvements
Будет плюсом: at least 7 years in campaign orchestration, integrated marketing, or marketing operations; customer segmentation, profiling, and targeting; exceptional written and verbal communication, particularly presenting to senior leadership; interest in using automation and AI for workflows, dashboards, and campaigns; supply chain, logistics, or transportation industry experience