Product marketing manager for subscriptions

We are seeking an experienced Product Marketing Manager to lead product marketing strategy for Ring & Blink subscriptions and features across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our subscription plans, feature rollouts, and service propositions resonate with customers across diverse markets and channels.

• Develop comprehensive go-to-market strategies for new subscription tiers, plan updates, and feature launches with international positioning and market-specific nuances
• Support subscription and feature launch strategy, positioning, and localisation, ensuring value propositions are compelling across all markets
• Manage end-to-end launch processes for subscription and feature releases, including timelines, prioritisation, and content review across all channels
• Provide final approval of all subscription and feature marketing launch content across Ring.com, Amazon.com, PR, and channel marketing
• Support 360° launch campaign development and strategy for subscription and feature activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing
• Own subscription purchase path strategy and execution on Ring.com for UK, DE, and FR markets, including project management, testing, merchandising, and stakeholder management
• Collaborate with ecommerce, content, and creative teams on subscription conversion funnel improvements, trial-to-paid optimisation, and UX/UI enhancements
• Manage subscription merchandising across Brand Store and product detail pages, including promotional placement (homepage and deals banners), plan comparison content, and feature highlight updates for new launches and promotional periods
• Utilise competitive and customer analysis at subscription tier, feature, and pricing levels as needed to inform positioning and strategy
• Monitor subscription attach rates, trial conversion metrics, and feature adoption data to identify opportunities and inform marketing activity
• Support offline channel marketing initiatives through review of subscription-focused materials, training modules, and presentations
• Cross-Functional Collaboration, partner closely with subscription product teams, international marketing, retail, GTM organisations, creative teams, and US PMM counterparts
• Adapt US subscription and feature positioning for international markets while maintaining brand and proposition consistency
• Manage stakeholder relationships across multiple teams and geographies, including close collaboration with the subscriptions and features expansion team
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

• Experienced product marketer, preferably in subscription-based services, SaaS, or consumer technology products
• Proven track record of leading successful subscription or feature launches across multiple markets
• Strong understanding of subscription business models, pricing strategies, and customer lifecycle management
• Experience managing end-to-end marketing campaigns across digital and traditional channels
• Demonstrated ability to develop compelling subscription value propositions and feature-led messaging
• Experience with ecommerce platforms, subscription conversion funnels, and conversion rate optimisation
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Strong analytical skills and data-driven decision-making approach, particularly around subscription metrics (attach rate, trial conversion, churn, LTV)
• Execution Excellence: Strong attention to detail with ability to deliver high-quality work under tight deadlines
• Customer Obsession: Deep understanding of customer needs and ability to translate insights into compelling subscription and feature marketing
• Strategic Thinking: Ability to develop market-specific subscription strategies while maintaining global proposition consistency
• Influence & Communication: Excellent stakeholder management and ability to gain buy-in across diverse teams, including product and commercial stakeholders
• Adaptability: Comfortable working in fast-paced environment with changing priorities and evolving subscription offerings
• Ownership: Takes full accountability for outcomes and drives subscription and feature initiatives to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
• Будет плюсом: Experience in subscription marketing or recurring revenue business models; Familiarity with subscription analytics platforms and customer journey mapping tools; Background in both B2C subscription services and retail channel marketing; Experience working in matrixed, cross-functional organisations; Experience managing external partners to develop marketing programs; Experience presenting ideas to various levels of an organization to gain support for initiatives

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