Product marketing manager for shipping software

We’re looking for a Senior Product Marketing Manager to own Veeqo’s end-to-end product marketing engine. From positioning and messaging, to launch strategy, to adoption, to understanding what resonates with sellers and why. In this role, you’ll be the strategic bridge between Product and the market. You’ll ensure every new Veeqo release (from advanced shipping tools to Listings to inventory automation) has a clear value proposition, a defined audience, and a compelling story that drives awareness, activation, and long-term usage.

• Own how product marketing operates at Veeqo — setting the standard for how we plan, prioritise, and execute launches
• Translate product priorities into clear, actionable GTM plans across Marketing, Product, and Sales
• Ensure every launch has defined goals, target segments, messaging direction, and success metrics
• Drive clarity on what we launch, when, and why — balancing business impact, product readiness, and team capacity
• Act as the central point of alignment between Product, Sales, Lifecycle, and Design
• Proactively manage stakeholders to ensure alignment on priorities, timelines, and expectations
• Ensure teams are working towards shared outcomes, not siloed deliverables
• Lead end-to-end execution of product launches, ensuring high-quality delivery across all touchpoints
• Coordinate cross-functional teams to ensure launches are delivered on time and to a high standard
• Identify risks early and proactively resolve blockers to maintain momentum
• Ensure launches are outcome-driven — focused on adoption, usage, and revenue impact, not just output
• Establish and continuously improve repeatable processes for:
• Create clear frameworks, templates, and ways of working that enable the team to scale effectively
• Raise the bar on quality, consistency, and efficiency across all product marketing outputs
• Partner with Product and Lifecycle to ensure launches translate into real seller adoption and usage
• Identify gaps in adoption and work cross-functionally to address them
• Establish feedback loops from Sales, Support, and sellers to inform future launches and messaging
• Continuously iterate on GTM approach based on performance and insights
• Ensure Sales and Customer-facing teams are equipped with clear, actionable materials for every launch
• Drive consistency in how Veeqo is positioned across internal teams
• Partner with Sales leadership to ensure priority initiatives are effectively rolled out and adopted
• Define and track success metrics for launches and GTM initiatives
• Own reporting on launch performance, adoption, and impact in business reviews
• Use data to inform prioritisation, improve execution, and drive continuous improvement
• Ensure product marketing efforts are clearly tied to measurable business outcomes

• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience using data and metrics to measure impact and determine improvements
• Будет плюсом: Experience using any of SQL or other analytical tools for conducting data analysis; Experience with customer segmentation, profiling, and targeting

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