Product Marketing Manager (AGS)

Job Title: Product Marketing Manager (AGS)

Location: Serbia

Employment Type: Full-time

• Experience in Product Marketing, Digital Marketing, Digital Product, Web Management, or a comparable role combining business, marketing, and digital responsibilities.
• Strong understanding of digital customer journeys, websites, content, conversion, and customer-facing digital experiences.
• Ability to translate business and marketing needs into clear, structured requirements for Product, UX/UI, and Development teams.
• Strong stakeholder management and coordination skills.
• Experience working with websites, CMS platforms, digital campaigns, landing pages, and content management.
• Good understanding of UX/UI principles and ability to identify friction or improvement opportunities within customer journeys.
• Commercial awareness and ability to understand how digital experiences support marketing, sales, event attendance, and revenue objectives.
• Ability to manage multiple initiatives, deadlines, dependencies, and stakeholders simultaneously.
• Strong attention to detail, particularly around content, customer journeys, and digital execution.
• Strong ownership mindset with the ability to proactively follow initiatives through from business request to implementation.
• Ability to work effectively across Marketing, Sales, Product, Development, UX/UI, Operations, and Events.
• Experience with Jira or similar project management tools is an advantage.

Affiliate Grand Slam (AGS) is the world's premier iGaming affiliate networking event, connecting top affiliates, operators, and industry leaders across the globe. As part of the SiGMA Group ecosystem, AGS delivers world-class conferences, exclusive networking experiences, and cutting-edge industry insights across six continents. With events in Malta, Cyprus, Dubai, Brazil, Manila, and beyond, AGS is dedicated to fostering collaboration, innovation, and growth within the fast-evolving iGaming and affiliate marketing landscape.

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing.

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives.

Today, SiGMA is home to a diverse portfolio of businesses and brands, giving our team the opportunity to work across different industries, markets and projects.

We’re always looking for talented people who want to grow with us and be part of what we’re building next!

The Product Marketing Manager (AGS) acts as the primary business-side owner and point of contact for AGS digital needs and initiatives.

The role is responsible for continuously developing and improving the AGS digital presence and customer journeys, including website content and updates, campaign and event-related digital requirements, user journeys, and coordination of design and digital improvements.

The Product Marketing Manager works closely with the Product, UX/UI, Development, Marketing, Sales, and Operations teams, while coordinating AGS requirements across dependent platforms and products such as WordPress, EMS, Ticket Sales, and other relevant SiGMA systems.

The objective of the role is to provide AGS with dedicated day-to-day ownership, ensuring business needs are clearly defined, coordinated, prioritised, and followed through without requiring continuous operational involvement and follow-up from AGS senior management.