Head of Social Media

Job Title: Head of Social Media

Reports to: Head of Global Marketing

Location: Malta (On-site)

Employment Type: Full-time

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing.

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives.

Today, SiGMA is home to a diverse portfolio of businesses and brands, giving our team the opportunity to work across different industries, markets and projects.

The Head of Social Media will own the social media function across all SiGMA Group brands. This is a senior leadership role responsible for setting a unified social strategy, building and leading a multi-brand team, and turning social into a measurable driver of brand growth, event attendance,

sponsorship value, and community. The ideal candidate is a highly organised, structured leader who thinks strategically, builds systems that scale, and holds the team to a consistently high creative and operational standard.

Strategy & Vision:

Team Leadership & Development:

Operations, Process & Governance:

Content Direction:

Paid & Organic Campaigns:

Influencer & Partnerships:

Community, Listening & Reputation:

Analytics, Reporting & Insight:

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 8+ years' experience in social media, with at least 3 years leading and managing a team.
• Proven track record of building and scaling social strategy across multiple brands or markets.
• Exceptionally organised, with strong project management skills and the ability to manage multiple brands, deadlines, and priorities simultaneously.
• Strategic thinker who can translate business goals into clear plans, frameworks, and KPIs.
• Strong people leader with experience in hiring, coaching, and managing performance, including remote and multi-location teams.
• Solid understanding of paid social, influencer marketing, community management, and social analytics tools.
• Experience in events, B2B, iGaming, fintech, or other regulated industries is a strong advantage.
• Confident presenter and communicator, comfortable reporting to senior leadership.
• Fluent in English (C1 or higher); additional languages are an asset.
• Willingness to travel to international events as required.

• Build something from the ground up – Join an early-stage technology business and play a key role in shaping its commercial growth.
• Make a visible impact – Your work will directly contribute to developing new markets, winning major clients and building a new commercial function.
• Grow with us – Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins. (T&Cs apply)