Head of Paid Media

Job Title: Head of Paid Media

Reports to: Head of Global Marketing

Location: Malta or Cyprus

Employment Type: Full-time

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing.

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives.

Today, SiGMA is home to a diverse portfolio of businesses and brands, giving our team the opportunity to work across different industries, markets and projects.

The Head of Paid Media will own paid media across all SiGMA Group brands, including SiGMA, SiGMA Poker Tour, AGS, AIBC, and FX World. This is a senior leadership role with one clear mandate: drive ticket sales for our international summits profitably, at scale, and across every market we operate in. Success is measured in tickets sold, cost per ticket, and revenue return on ad spend. The role requires an expert in launching campaigns quickly and flawlessly, tracking every ticket back to its source, and running coordinated campaigns across multiple countries. The ideal candidate is a highly organised, structured leader who combines strategic thinking with deep technical expertise and holds the team to a consistently high standard.

Strategy & Vision:

Campaign Launch & Execution:

Attribution, Tracking & Measurement:

Multi-Country Campaigns:

Budget Ownership & Performance:

Team Leadership & Development:

Operations, Process & Governance:

Reporting & Insight:

Stakeholder Collaboration:

• 8+ years' paid media experience with a proven track record of driving ticket sales or e-commerce revenue, with at least 3 years leading a team.
• Demonstrated success selling tickets for events, conferences, live experiences across multiple countries or similar.
• Expert-level knowledge of Google Ads, Meta, LinkedIn, and YouTube; X Ads, TikTok, and programmatic are strong advantages.
• Deep technical expertise in GA4, GTM, server-side tracking, Conversion APIs, and troubleshooting tracking issues.
• Strong understanding of attribution modelling, incrementality testing, and CRM integration.
• Experience managing large multi-market budgets and delivering efficiency improvements.
• Exceptionally organised, with strong project management skills and the ability to run multiple brands, launches, and deadlines simultaneously.
• Strategic thinker who can translate business goals into clear plans, frameworks, and KPIs.
• Strong people leader with experience hiring, coaching, and managing performance, including remote and multi-location teams.
• Experience with Looker Studio, Supermetrics, or similar reporting tools; SQL is an advantage.
• Experience in events, B2B, iGaming, fintech, or other regulated industries is a strong advantage.
• Confident presenter, comfortable reporting to senior leadership.
• Fluent in English (C1 or higher); additional languages are an asset.

• Build something from the ground up – Join an early-stage technology business and play a key role in shaping its commercial growth.
• Make a visible impact – Your work will directly contribute to developing new markets, winning major clients and building a new commercial function.
• Grow with us – Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins. (T&Cs apply)