Product Marketing Manager

Finastra is a global leader in financial services software that provides mission-critical solutions across lending, payments, and universal banking to over 7,000 customers in more than 110 countries.

• Define and execute an awareness vision and roadmap for Payments products aligned with corporate marketing strategies;
• Lead outcome-driven awareness initiatives to improve recognition and perception of Payments solutions in priority markets;
• Ensure consistent messaging, positioning, and storytelling across digital, events, analyst relations, and partner marketing channels;
• Create compelling content including product overviews, messaging frameworks, website copy, and sales enablement materials;
• Translate complex Payments capabilities into simple, customer-focused narratives;
• Build capacity for localized content and create reusable templates to scale content efficiently;
• Partner with Product Management to understand product capabilities and market differentiation;
• Support product launches with awareness-focused messaging and go-to-market assets;
• Track and analyze market perception, competitive positioning, and share of voice;
• Define and track product awareness KPIs and deliver executive-ready reporting;
• Collaborate with cross-functional teams including Demand Generation, Digital Marketing, and Sales;
• Manage agencies and external vendors to support execution at scale.

• Experience in Product Marketing, Awareness Marketing, or Strategy, preferably in B2B technology or financial services;
• Solid understanding of payments, banking, or fintech markets;
• Proven experience executing or supporting awareness initiatives with measurable outcomes;
• Ability to translate complex products into compelling, customer-focused stories;
• Strong analytical skills, including defining KPIs and turning data into actionable insights;
• Excellent stakeholder management and communication skills;
• Nice to have: Experience with brand tracking tools, digital analytics platforms, and marketing performance dashboards.

• Unlimited vacation subject to local regulations;
• Medical, life, and disability insurance;
• Retirement plans;
• Employee Assistance Program for one-to-one support;
• Paid time off for volunteering and donation-matching;
• Access to online learning and accredited courses through Skills & Career Navigator;
• Global recognition program and inclusion communities.